Rich Without Apology - Vivian Tu

This week on LIFT, Pattie and Anne Marie welcome Vivian Tu, better known as Your Rich BFF, to talk about how she turned being Wall Street savvy into a viral financial empire and a movement for modern wealth. From walking away from JPMorgan and a $625K salary to building a $7M business, Vivian shares what it really takes to bet on yourself and win. With her new book Well Endowed, she reframes money as a tool for freedom, legacy, and living without buyer’s remorse. This episode reminds women that they deserve to claim the word rich, own their power, and build wealth on their own terms.

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