We’ve spent the last 9 episodes looking back. Now, we look forward.

On the 10th and final episode of Rezzer Rewind, Resultant CEO Greg Layok previews Resultant’s next chapter.

When Greg joined Resultant in 2023, he brought with him an impressive track record of growing consulting firms at the highest levels. He’s also super smart, down-to-earth, and very optimistic about what the future holds.

Spoiler alert: The road ahead is paved with possibility.

In his conversation with Mark, you’ll hear:

• What attracted Greg to Resultant in the first place

• Greg’s vision for Resultant

• Why it’s important to have fun while doing consulting

Follow Greg Layok on LinkedIn: https://www.linkedin.com/in/gregory-layok-41b28/

[02:06 - 04:01] Meet Greg Layok, Resultant CEO

[04:02 - 08:15] Why Greg decided to continue his consulting career at Resultant

[08:16 - 11:10] What struck Greg in his first six months; “accelerating the vision”

[11:11 - 14:54] What’s special about Resultant’s entrepreneurial spirit and outcomes focus

[14:55 - 17:12] Looking ahead: What’s next for Resultant

[17:13 - 21:28] Growing people in the “Resultant Way” and empowering employees

[21:44 - 23:38] “Freedom within a framework”

[23:38 - 27:20] How we’ll grow while moving fast and taking advantage of emerging tech

[27:30 - 28:52] Greg’s advice: Take care of each other and have fun

[29:23 - 36:24] Mark & Kate’s Takes: focusing on what matters; creating value

They say hindsight is 20/20, which is exactly why reflection is so important.

On the penultimate episode of Rezzer Rewind, former Resultant CEO Mark Caswell reflects on a 5-year period of growth and change.

In his conversation with Kate, you’ll hear:

• Highs and lows of leading a growing business

• What Mark would keep the same and change if he could go back and do it all over again

• Well-earned career advice and wisdom

Find Mark Caswell on LinkedIn: https://www.linkedin.com/in/markocaswell/

[00:33 - 01:43 ] Mark’s massive impact

[01:53 - 06:52] Proud moments and what we got right “on purpose”

[06:52 - 11:51] What Mark would have done better or sooner

[11:52 - 13:53] Why “process” doesn’t equal inflexibility

[13:54 - 16:51] The crux of “client satisfaction:” Change-making

[17:56 - 19:28] Career advice with Professor Mark: “Care and try”

[19:29 - 21:33] Your career is long. You have time.

[22:14 - 25:08] Spend time “in depth”

[25:14 - 27:37] Never follow your ego. Always follow your curiosity.

[27:38 - 30:34] Joy is found in striving, not arriving

[30:37 - 34:48] Be you.

What’s in a name?

Contrary to Shakespeare’s iconic line, names matter.

In 2020, the consultancy founded under Katz, Sapper & Miller decided it was time for an identity all its own.

But rather than thinking about what would “sell,” it instead focused on what was true.

On this episode of Rezzer Rewind, rebrand pioneer Mary Catharine Grau shares why the Resultant brand was developed to reflect Rezzers, rather than attract customers.

You’ll hear:

• How Mary Catharine applied Resultant’s problem-solving approach to the brand

• Why a prospective name was a total bust

• A little-known story of how the rebrand almost didn’t happen

Find Mary Catharine Grau on LinkedIn: https://www.linkedin.com/in/marycatharinegrau/

[02:06 - 05:53] Meet Mary Catharine Grau, consultant and Resultant’s first marketer

[06:54 - 10:03] Pivotal pieces of the new brand

[10:04 - 13:08] Why a brand is the outward reflection of values

[13:11 - 15:56] How we knew it was time to “be ourselves”

[16:00 - 19:21] A “people-centric” approach to rebranding

[19:22 - 22:17] What’s in a name?

[22:17 - 25:31] Why branding for an external audience misses the point

[25:34 - 27:37] How a hiccup caused a difficult but necessary pivot

[27:44 - 31:25] Resultant: deeply technical AND deeply human

[31:29 - 37:26] Mark & Kate’s takes: making the brand your own as it evolves