Revolutionizing Application Security: Transforming Risk Management and Facilitating Startup Success

In this insightful episode of The Innovators & Investors Podcast hosted by Kristian Marquez, we sit down with Greg Martin, CEO and co-founder of Ghost Security, to explore groundbreaking advancements in application security. Greg shares how Ghost Security’s innovative AI-driven agentic model is revolutionizing risk management by continuously identifying and remediating software vulnerabilities faster and more efficiently than traditional methods like penetration testing and legacy security tools.

The discussion dives deep into the evolving cybersecurity landscape, emphasizing the critical need to secure customer-facing applications in a rapidly changing threat environment where automation and AI are used by both defenders and attackers.

Greg also reflects on his entrepreneurial journey—from a hacker kid to a successful serial founder backed by top-tier investors—and sheds light on the challenges startups face today, including tougher fundraising climates, shifting investor expectations toward profitability, and new sales and marketing strategies in a post-pandemic world.

Listeners gain valuable perspective on building resilient companies, cultivating authentic relationships in sales, and fostering a strong startup culture that values adaptability and teamwork. Whether you’re an innovator, investor, or entrepreneur, this episode offers actionable insights on navigating today’s complex tech and investment ecosystems while leveraging AI to protect your business’s digital lifeblood.

Learn more about Greg's work at https://ghostsecurity.com/

Connect with Greg on LinkedIn at https://www.linkedin.com/in/gregcmartin/

Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/

Want to learn more about Kristian Marquez's work? Check out his website at https://finstratmgmt.com