In this beautiful conversation, I sit down with my dear friend of over 30 years—an Australian mother of 4, grandmother of 5 (and counting!), and now a self-published children’s book author.

We talk about her unexpected journey into writing a full-color illustrated book series about an adventurous Australian huntsman spider—and how this creative endeavor is helping her pass on truth, courage, and curiosity to the next generation.

Together, we explore the unique power of Christian faith in both parenting and grandparenting, the joy and responsibility of legacy, and how the “second chapter” of life is ripe for purpose and creativity.

Whether you’re a mom in the trenches or a grandmother dreaming about what’s next, this episode will encourage you to dream big, walk boldly in faith, and see your influence in a whole new light.

🎧 Tune in—you’ll leave inspired, challenged, and reminded that it’s never too late to make an impact.

In this episode, Denise Mira interviews Christa Nichols, an Iowa farm wife and homeschool mom, who went from sudden unemployment to building a 6-figure copywriting business in just one year. Christa shares how she discovered her niche in writing sales copy that converts, and her passion for empowering other moms through her Written Results Academy. Her inspiring journey highlights the power of finding your passion and turning it into a thriving business.

Keywords

copywriting, sales copy, freelance, business, conversion, digital marketing, paid traffic, video view ads, Written Results Academy

Takeaways

Finding your passion and turning it into a profitable business is possible.

Writing sales copy that converts requires grabbing attention, connecting with the audience, and writing with a purpose.

Paid traffic and video view ads can be effective strategies for building audiences and increasing sales.

Training and mentoring others in your field can be fulfilling and empowering.

Having a supportive network and belief in yourself are crucial for success.

Sound Bites

"I became obsessed with digital marketing, paid traffic and the power of words to create conversions."

"Within 60 days, our monthly income had tripled."

"When you focus on speaking to your exact person, talking about their pain points and a solution, a small result solution, something that's relatable, something that's funny, something that's heartfelt, then those people turn their attention to you and they're like, I get this person, this person gets me, I think I'll follow them."

Chapters

00:00 Introduction and Background

02:47 Transitioning from Stay-at-Home Mom to Freelance Copywriter

06:03 Finding a New Path and Starting Over

10:32 The Challenges and Rewards of Being an Entrepreneur

13:16 The Role of Faith and Support in Overcoming Challenges

16:32 Narrowing Focus and Finding Success in Sales Copywriting

20:12 Training Others and Building Written Results Academy

25:46 The Impact of Copywriting and the Power of Words

29:05 Success Stories and Results with Copywriting

35:37 Using Paid Traffic and Video View Ads to Build Audiences

38:03 The Journey from Stay-at-Home Mom to Successful Copywriter

In this episode, Denise Mira interviews Lesley Russell, a seasoned homeschool Mama Bear of four and the founder of her branded Equip 2:10—a movement that is, in her words, “bringing God back onto the mountain of education and helping children walk in their identity in Jesus Christ, in the calling on their life that only they can fulfill."

Equip 2:10 is a discipleship-based hybrid model that merges homeschooling with the best of traditional schooling to “bring the Holy Spirit onto the mountain of education,” as Mrs. Russell declares.

Leslie shares powerful testimonies of student transformation and invites believers from all walks of life to join the education revolution by launching their very own Equip 2:10 campus to impact culture.

Keywords

homeschooling, education, discipleship, identity, calling, high school, college credits, Children's Educational Opportunity Act

Takeaways

Parents play a crucial role in their children's education and should be actively involved in their learning journey.

Homeschooling can provide a nurturing and supportive environment for students, leading to improved well-being and academic success.

Equip 210 focuses on discipleship and helping children discover their identity and calling in Christ.

The program offers opportunities for high schoolers to earn college credits and develop valuable skills.

The Children's Educational Opportunity Act in California aims to provide educational savings accounts for families, giving them more choice and control over their children's education.

Sound Bites

"We are in an education revolution."

"Parents, just know that you have options."

"This generation is the most anxious, depressed, suicidal generation in the history of our United States."

Chapters

00:00 Introduction to Leslie Russell and Equip 210

03:16 The Revolution of Education and the Impact of COVID-19

08:44 The Journey of Homeschooling and the Birth of Equip 210

12:21 The Shift to Equip 210 and the Focus on Discipleship

14:36 Parental Involvement and the Importance of Creating a Kingdom Culture

17:29 Flexible Options for Parents and the Benefits of Homeschooling

22:03 Testimonies of Transformed Students and the Impact of Equip 210

27:07 Starting a School with Equip 210 and the Children's Educational Opportunity Act

33:40 The Hope and Future of Education Reform