Revenue or Profit? What's More Important for Your Lawn Business?

I got an email in my inbox the other day from a well known industry franchiser talking about revenue from their franchises and it got me thinking about revenue and profit. Which is more important? I know there was a 10 year span in my business where I obsessed over revenue and it put me nearly $90,000 in debt without the ability to pay myself even after 80-90 hours of work per week. That's why I made the change within my lawn business to also make sure profit is at the top of my mind when setting goals and not just revenue.

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