Revenue Isn’t the Goal. Profit Is. Darren Wurz on What Really Matters on the Practice Playbook Podcast #554

This is not your typical episode on profitability. Susan Guthrie welcomes guest Darren Wurz,CFP®, who brings a fresh and innovative approach to what profit really means for legal professionals. He explains why chasing higher revenue alone can actually leave firm owners feeling more stressed, stretched thin, and disconnected from the life they want their practice to support. Darren is the founder of The Lawyer Millionaire and a fiduciary financial planner who works exclusively with law firm owners. He brings a rare perspective shaped by his background as an educator and his deep understanding of both business strategy and personal finance. In this conversation, they dig into what profitability really means, why growing a firm can actually reduce profit if you’re not careful, and the practical systems that help lawyers keep more of what they earn while building businesses that support the lives they want. This episode invites you to slow down, challenge familiar assumptions, and think about profit in a more intentional, sustainable way. What You’ll Learn: Why profitability is not the same thing as revenue, and how a growing practice can still leave you financially strained if you’re not being intentional How separating business and personal finances, paying yourself consistently, and setting profit aside on purpose can transform both your numbers and your decision-makingWhy profitability is a team sport, and how aligning your staff around clear financial goals leads to better choices across the firmThe hidden cost of rushed decisions, and why slowing down to think strategically can protect your profit and your long-term vision Guest Darren Wurz, CFP®, is the founder of The Lawyer Millionaire®. He is a fiduciary financial planner who works exclusively with law firm owners, helping them bridge the gap between running a successful practice and actually building lasting wealth. What makes Darren’s perspective so compelling is his path. He didn’t come up through traditional finance sales. He started as a teacher, driven by a genuine commitment to helping people grow, and that mindset carries through everything he does today. Through his work with lawyers across the country, Darren saw a pattern that will sound very familiar to many of you. Talented, driven professionals bringing in good revenue, but still struggling with cash flow, taxes, long-term planning, and the question of what all that hard work is really building toward. So he built something that didn’t exist. A flat-fee advisory firm designed specifically for law firm owners, combining business strategy, tax-smart planning, and personal financial coaching. Connect with Darren Community: https://community.lawyermillionaire.com Website: https://thelawyermillionaire.com Podcast: https://www.lawyermillionaire.com/the-lawyer-millionaire-podcast Book: https://www.lawyermillionaire.com/the-lawyer-millionaire-book Related Resources Download the Law Firm Profit First Set Up Guide and Instant Cash Flow AssessmentProfit First by Mike MichalowiczSimple Numbers, Straight Talk, Big Profits by Greg CrabtreeThe Great Game of Business by Jack StackThe Road Less Stupid by Keith Cunningham Meet Our Creator and Host: Susan Guthrie Susan E. Guthrie is one of the most respected voices in mediation and conflict resolution today. A nationally recognized family law attorney and mediator for 35 years, she is now a top professional coach and consultant helping dispute resolution and legal professionals build thriving, modern practices. Susan recently appeared on The Oprah Daily Podcast, expanding her reach to an even broader audience and highlighting her role as a trusted expert in divorce, communication, and modern conflict resolution. She is also the creator and host of The Divorce & Beyond Podcast, ranked in the top 1% worldwide, with millions of listeners and a global following. As Immediate Past Chair of the American Bar Association Section of Dispute Resolution, Susan continues to shape the future of the profession while training and mentoring practitioners around the world. Connect with Susan E. Guthrie Website: https://susaneguthrie.com Books: https://susaneguthrie.com/susans-books LinkedIn: www.linkedin.com/in/susaneguthrie Instagram: @susaneguthrie and @practiceplaybookpodcast —--------------------------