Revenue Isn’t Cash: The Lifecycle of Money in Business

In this On The Surface conversation, Seth Stevens and Jordan Janet break down the one metric that keeps every business alive: cash. Using plain‑spoken examples—from quarry rock to multi‑month construction projects—they map the full journey from opportunity → revenue → cash in the bank, and explain why profit on paper can hide real cash risk.

You’ll hear how front‑end decisions (quotes, terms, creditworthiness, and relationship building) connect to back‑end realities (billing accuracy, aging reports, finance charges, and collections), and why collaboration across sales, operations, shared services, and accounting is the only way to protect liquidity. The duo digs into milestones and pay estimates, credit checks and insurance, pausing accounts when needed, and forecasting cash needs for payroll, parts, and projects—plus the role site managers play in controlling costs to reduce cash burn.

If you’ve ever wondered why your income statement looks great while your bank balance doesn’t, this episode will help you see—and manage—the difference.

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