Revenue-Generation Tactics From a Million-Dollar Gym With 600 Members

What does it take to earn the top spot on Two-Brain’s revenue leaderboard?

In this episode of “Run a Profitable Gym,” host Mike Warkentin interviews gym owner Brandon Stratton to discuss the upgrades and operational systems that have allowed Bell House Training Co. to gross $1.2 million annually.

Brandon explains how a strategic rebrand, smart price adjustments and the removal of outdated discounts produced an immediate 10-15% revenue jump with minimal member attrition.

You’ll learn how Bell House keeps churn low with strong client follow-up systems, proactive communication and workflows designed to catch consistency dips before they become cancellations.

Brandon also shares how community-driven marketing brings in high-quality clients, how he manages seasonal attendance swings and why mentorship gives him the clarity he needs to find solutions faster.

Tune in to hear about the tactics that support a top-grossing gym—and learn how you can use them to increase revenue and help more people in your own business.

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0:35 - Brandon’s revenue streams

8:39 - Causes of revenue increase

13:41 - Goal: help more people

18:39 - His biggest challenges

22:50 - Why get a mentor?