Branding isn’t about becoming someone else who makes money.

It’s about being someone who can hold it.

In this conversation, Natalie and Renee Carbone Fleming break down the real reason so many women feel disconnected in their business... even when things are “working.”

They explore:

• Why building from strategy without center creates instability
• The difference between performing a brand vs. being it
• How midlife reinvention forces you back into your real identity
• Why AI can replicate intellect... but never your intelligence
• And how aligning with who you actually are changes how money, clients, and opportunities show up

Renee shares her journey through loss, reinvention, and building the Badass Queen movement... along with her mission to help women create their “f*ck it fund” and stop shrinking in their lives and work.

This isn’t about fixing your brand.
It’s about building one that can actually hold you.

If this conversation hit something for you…

You can step into Renee’s world here

Inside, you’ll find trainings, tools, and resources to help you build confidence, create income, and design a life you’re actually obsessed with... without shrinking, explaining, or holding yourself back.

For decades, Kristen Crabtree did everything right.

She was steady. Dependable. Responsible.

From the outside, her life looked stable.

But somewhere along the way, she realized something unsettling:

She had forgotten who she was.

After 22 years in a psychologically abusive marriage and more than five decades of living through patterns that once kept her safe, Kristen began the slow and courageous process of remembering herself again.

In this conversation, we explore what happens when high-functioning people become incredibly disciplined at reinforcing identities that no longer fit... and how those identities quietly shape the way we see the world.

Kristen shares the framework behind her book Be the You That’s More You Than You’ve Ever Been, where she guides readers through a process of self-excavation.

Together we talk about conditioning, identity, emotional survival patterns, and how the lens through which we see life can quietly shape everything we experience.

Because transformation isn’t always about becoming someone new.

Sometimes it begins with remembering who you were before the world told you who to be.

If you’ve ever felt like you’ve been living a life that looks right but doesn’t fully feel like yours, this conversation may resonate deeply.

Learn more about Kristen’s work HERE

Most people think life bumps mean something is wrong.

👉 A relationship ends.
👉 Money tightens.
👉 Your body changes.
👉 Work or business suddenly shifts.

We feel shame. We panic. We try to fix everything as fast as possible.

But what if bumps are actually life reorganizing you toward something bigger?

In this episode, Natalie Bouchard explores why bumps happen, why they sometimes repeat, and how learning to move with life instead of against it changes everything.

If you're in a bump season right now, you're invited to join Bump It Like It’s Hot 2.0... a free experience happening throughout March 2026.

Inside you'll get:

✨ The Bump Lounge community
✨ Daily insights and guidance
✨ A FREE live 3-day event starting March 24
✨ Prizes and giveaways throughout the month

If life has been bumping you lately… this is for you.

Click below to join the free experience.