Rethinking What Consumers Need When They Visit Your Website | Automotive Marketing Optimization

Join me and Ted Rubin of ActivEngage as we discuss the power of live human assistance on websites for active shoppers. Do consumers need more data or do they want to establish a connection? Do they want to fill out forms or get their answers right away? Why are dealers acting like they control the information which is so readily available online? We discuss it all in an active discussion on Smart Balance: the right amount of human touch powered by AI insights. #automotivemarketing #aiinsights #automotivewebsites #podcast