Rethinking Tourism: Communities, Seasonality & Sustainability

In this episode of The Balancing Tourism Podcast, host Ged Brown sits down with Bastian Hiller, co-founder of Teejit, to explore the evolving landscape of tourism. From community-driven travel to rethinking seasonality, Bastian shares his insights on how the industry can shift focus from purely profit-driven models to more inclusive and sustainable tourism strategies.

🔹 Key topics discussed:

• Empowering local communities in tourism development
• The impact of over-tourism and creative solutions destinations are testing
• The role of taxation and policy in shaping sustainable travel
• The challenge of capacity planning and why we must rethink how we measure it
• Extending the season and its unexpected effects on local infrastructure
• How technology and AI are influencing the future of tourism education

Bastian also introduces Teejit, his innovative platform dedicated to capacity building and digital learning for tourism professionals, ensuring that strategies translate into real action.

💡 Final thought:
Tourism is at a crossroads—how do we create a system that benefits both travelers and host communities? Bastian and Ged dive deep into this pressing question, offering practical ideas and fresh perspectives.

📌 Find out more about Bastian & Teejit:
🌍 www.teejit.de