Rethinking Print and Fulfillment with Emily Bair

In this episode, Matt sits down with Emily Bair, Lulu’s VP of Business Development to explore how brands, publishers, and creators are using print products. Emily shares her insights on topics like:

• Why more businesses are revisiting and rethinking print products
• The “aha moments” when print-on-demand solutions click
• What authors and creators can learn from these larger brands and businesses

Listen now wherever you get your podcasts, or watch the video episode on YouTube!

Dive Deeper

💡 Connect with Emily on LinkedIn

💡 Learn more about Lulu’s Enterprise Business Solutions

💡 Listen to These Episodes

• Ep #80 | Scaling Up: What to Know About Bulk Book Printing
• Ep #97 | How Print-On-Demand is Fueling the Resurgence of Magazines
• Ep #102 | What the Publishing Industry Should Learn from Heated Rivalry

💡 Read These Blog Posts

• 5 Ways Large Organizations Can Benefit from Lulu's Book Solutions
• Digital Printing for Traditional Publishers
• How to Create Print-On-Demand Magazines for Your Business
  
  
  

Sound Bites From This Episode

🎙️ [6:00] “Some of these larger, like, Fortune 1000 companies, and some of the bigger brands, also are seeing a renaissance in print in and of itself… It's starting to become now one of like, the main channels that they're using to break the noise in the space as well.”

🎙️ [16:46] “Right now when it seems like AI, it's just accelerated everybody's path to market. If you're not, you know, a first mover in certain things, like, that can be a big deal. That can be a make or break moment for you. So having more speed and more flexibility, I think, is super important right now.”

🎙️[9:14] “It's funny, earlier you said, you know, this, this whole shift to digital, but it's, it's somewhat ironical that, you know, it's a shift to digital to go back to analog.”

💡 Ironical → The irony of pointing out someone else’s derivations while also making up your own words (as coined by Matt)

🎙️ [26:26] “We've also had larger organizations, like that do, like, electricianal... like recertifications and things like that.” “Electricianal. Is that a word now?” “I made it up.”

💡Electricianal → Of or relating to the work, practice, and training all electricians do (as coined by Emily)

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