Rethinking Nonprofit Advocacy with B Michelle Johnson

In this episode of Agents of Nonprofit, I speak with B Michelle Johnson about the art and strategy of advocacy. B Michelle Johnson offers practical insights on building momentum, educating policymakers, and using storytelling to make an impact—all while reframing advocacy as a collective journey rather than a zero-sum battle.

Topics We Cover:

• What advocacy truly means, and why the public—not politicians—is often the real audience
• The power of small but relentless groups versus large one-time mobilizations
• How nonprofits can prepare for and respond to opposition effectively
• Reframing “losing to win” as planting seeds for long-term change
• The role of education in bridging the knowledge gap between citizens and policymakers
• Overcoming scarcity mindset and embracing a bolder advocacy voice
• The importance of storytelling, showing up in person, and using AI tools for advocacy

To Learn More and Connect with B Michelle Johnson:

B Michelle Johnson, CFRE on LinkedIn

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