Rethinking Film Distribution Windows

Film distribution windowing is changing fast. In this episode, Tom Malloy breaks down modern release windows — theatrical, transactional VOD, subscription streaming, and AVOD — and explains why the old rules don’t always apply anymore. Using real-world examples like Netflix films returning to theaters and the rise of ad-supported platforms, he shares one key lesson for indie filmmakers: focus on demand first, and the windows will follow. A practical, no-nonsense guide to smarter film release strategy.