In this powerhouse episode of Rethink Real Estate, Ben Brady is joined by Adam Hergenrother — founder of Adam Hergenrother Companies and one of the boldest voices in real estate leadership today. Adam pulls no punches on what it really takes to scale a real estate empire without losing yourself in the process. From managing nearly 1,000 agents to building multiple businesses under one roof, he shares why the inner game of leadership matters more than ever in 2025.Adam breaks down why hustle culture is broken, how stillness fuels better decision-making, and why your personal growth is directly tied to your business’s growth. He and Ben discuss everything from the neuroscience of leadership to tactical systems for letting go of control without sacrificing standards. Whether you're an individual agent, team leader, or CEO, this conversation will challenge how you lead, hire, scale — and show up.They also dive into the shifting real estate landscape, including the future of brokerage models, why most “top producer” metrics are misleading, and how to design a business that serves your life (not the other way around). It's one of the most honest, high-level conversations we've had on the podcast — and you’ll want to hit replay.⏱️ Timestamps & Key Topics:[00:00:00] – Adam’s Origin Story & Building a Multi-Business Ecosystem[00:03:14] – Why Stillness Is a Superpower in Leadership[00:08:30] – The Real Reason Most Agents Burn Out[00:11:42] – How to Scale Without Micromanaging[00:16:18] – Rethinking Brokerage Models in 2025[00:19:27] – Why “Top Producer” Metrics Are Often a Lie[00:24:45] – Building a Life-Centric Real Estate Business🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Adam Hergenrother:https://adamhergenrother.com/https://www.linkedin.com/in/adamhergenrother/https://www.instagram.com/adamhergenrother/https://a.co/d/fRb4egy🔗 Connect with Ben Brady and Harcourts Auctions: ⁣https://www.facebook.com/Benbradyharcourts⁣ ⁣https://www.linkedin.com/in/ben-brady-0b223517⁣ ⁣https://www.instagram.com/harcourtsauctions⁣ ⁣https://www.facebook.com/HarcourtsAuctions🎧 Subscribe, rate, and drop a comment if this episode made you rethink your leadership or business model. Share with someone building big — but doing it the hard way.

Mr. Tony Self is back on "Rethink Real Estate," diving into the transition from costly traditional marketing services to an automated AI-driven marketing process. Tony shares how he and Courtney cut expensive monthly fees by building their own customized system using AI tools and smart plug-ins — helping agents create efficient, scalable social media and marketing workflows. From replicating the basics of popular platforms like Fusion to using Hootsuite and Canva combined with ChatGPT prompts, Tony breaks down practical steps to automate listing posts, social content, and email campaigns without losing the “human in the middle” touch.Ben and Tony discuss the importance of consistent marketing, managing multiple social channels, and how leveraging AI requires thoughtful filters and personalization to maintain authenticity and compliance. They also explore how to create project folders for different social platforms and the power of tailoring content to specific audiences — from evergreen market info to real-time updates on listings.Whether you’re overwhelmed by expensive marketing services or curious how to harness AI for real estate promotion, this episode gives you an inside look at building your own automated marketing machine with tools you already have.Timestamps & Key Topics:[00:00:00] – Introduction & Why Automate Real Estate Marketing?[00:02:00] – What Fusion Did & Why It Was Expensive[00:04:30] – How AI Has Changed Marketing Automation[00:07:00] – Using Canva for DIY Marketing Materials[00:09:30] – Setting Up Hootsuite for Social Media Scheduling[00:12:00] – Training AI with ChatGPT & Creating Project Folders[00:15:00] – Differences in Platform Audiences: Facebook vs LinkedIn[00:18:00] – Pulling Real Estate Data & Auto-Posting Content[00:20:00] – Crafting Evergreen & Trending Content with AI[00:22:30] – Final Thoughts & How to Start Your Automation Journey🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Tony Self and Harcourts Hunter Mason Realty:https://selfregroup.com/https://www.facebook.com/selfregrouphttps://www.linkedin.com/in/anthonyself/https://huntermason.harcourtsna.com/https://tonyself.harcourtsna.com/🔗 Connect with Ben Brady and Harcourts Auctions: ⁣https://www.facebook.com/Benbradyharcourts⁣ ⁣https://www.linkedin.com/in/ben-brady-0b223517⁣ ⁣https://www.instagram.com/harcourtsauctions⁣ ⁣https://www.facebook.com/HarcourtsAuctions💬 Like this episode? Drop your thoughts or questions in the comments! Subscribe and follow on your favorite platform to never miss an episode.#RealEstateMarketing #AIinRealEstate #MarketingAutomation #Hootsuite #ChatGPT #Canva #HarcourtsAuctions #RealEstateTips #SocialMediaForAgents #RethinkRealEstate

Most agents are casting wide nets and coming up empty. In this episode of Rethink Real Estate, Ben Brady sits down with Chris Cochran to break down how niche marketing is the difference between noise and results. They cover why being hyper-specific in your content and strategy doesn't limit you — it positions you as the local expert your future clients are already searching for.From real-life examples like waterfront specialists and military family experts to using AI tools like ChatGPT for demographic research, this conversation offers hands-on strategies that solo agents and teams can apply today. Chris reveals how creating niche content increases inbound leads, drives local authority, and boosts your SEO — without spending big on ads.The duo also explores what not to do: trying to be everything to everyone. Whether you’re in a big city or a rural town, they share how to tailor your approach without boxing yourself in. Plus, they share scripts for open house follow-ups, content frameworks for YouTube, and how to use expired listings as a niche strategy goldmine.🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit:www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions🎯 Subscribe for more tactical marketing and listing strategies. Drop your questions in the comments — we read every single one.