Retail Thinking in a Wholesale Tech World

Tech go-to-market strategies have gotten... complicated. But what if the real edge is going back to basics? This week on the Cerius Leadership podcast, we dig into why retail thinking — not wholesale — might be the unlock for your next innovation leap. Here's what we explore: The real meaning behind "Innovation isn’t a noun" When the waves of tech will crash on your shores — and how to be ready Why the 3 Horizons Framework still matters How the best gains come after the hype And most importantly, why your customer conversations should be at the center of it all Tim is an entrepreneurial leader with in-depth experience in technology, venture capital, and private/public sector innovation. If your go-to-market motion feels stuck or stale, this episode might be your reset button. #IntentionalLeadership #GoToMarket #InnovationStrategy #TechLeadership #Podcast Show Notes: Cerius: https://ceriusexecutives.com/ LinkedIn: https://www.linkedin.com/company/cerius-interim-executive-solutions/ Kristen’s LinkedIn: https://www.linkedin.com/in/kristenmcalister/ Tim’s LinkedIn: https://www.linkedin.com/in/timothybernardjones/ Book Mentioned: Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages by Carlota Perez