Retail Roundup: Why Retailers Need to Think Like Content Creators in 2026

Join @neonwrangler for an inspiring Retail Roundup session on “Why Retailers Need to Think Like Content Creators in 2026.” Discover how western retailers can harness social media storytelling, video trends, and creator-style content strategies to grow visibility, connect with customers, and boost sales — without needing a full marketing team.

WESA Retail Roundup November 4, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Amanda Haradon the Neon Wrangler Instagram | TikTok
• Presented By: Western English Sales Association

Chapters:

04:30 - The Journey to Fashion in Rodeo

10:13 - Creating Engaging Social Media Content

28:35 Navigating the Holiday Content Creation

30:00 - The Power of Short Form Videos

Takeaways:

• In this episode, we discussed the importance of storytelling in retail marketing, emphasizing how personal narratives can significantly enhance customer engagement and connection.
• We explored how retailers can effectively utilize social media platforms to increase visibility, connect with their audience, and ultimately boost sales without requiring extensive marketing resources.
• Amanda Harridan, our guest, shared her insights on the advantages of creating both short-form and long-form video content to engage different segments of the audience and build lasting relationships.
• The discussion highlighted the need for retailers to differentiate their marketing strategies, encouraging them to present their brands in a unique and memorable manner to stand out in a crowded market.
• We emphasized the value of authenticity in content creation, underscoring that consumers prefer relatable, friendly interactions over traditional sales pitches in today's digital landscape.
• As we approach the holiday season, we advised retailers to prepare their marketing materials in advance and take advantage of effective content creation strategies to maximize their outreach during peak shopping times.