In episode 46 of Retail Checks and Balances, Kevin Spencer dives into the significance of celebrating business anniversaries in the retail and hospitality industry. Whether you're marking your first year or your fiftieth, anniversaries are more than just milestones—they're opportunities to deepen customer loyalty, reflect on your journey, and show appreciation to those who have supported you along the way.

Tune in to discover how to make your anniversary a memorable event that not only celebrates your brand but also honors the community that keeps it thriving.

TIMESTAMPS

[00:00:51] Anniversary celebrations for businesses.

[00:05:01] Community building in branding.

QUOTES

• "An anniversary is more than just a number. It's a chance to say thank you, deepen the loyalty, generate that energy."
• "Celebrate not just your brand, but the community that keeps it alive."

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

In episode 45 of Retail Checks and Balances, Kevin Spencer interviews Elizabeth Greene, Co-founder of junglr.com, as she shares the unique relationship between Amazon ads and sales growth, highlighting that leveraging these ads can enhance organic rankings without compromising customer experience.

Tune in to discover how effective advertising strategies can drive success for retailers in the ever-evolving e-commerce landscape.

TIMESTAMPS

[00:01:10] Amazon ads agency growth strategies.

[00:03:42] Ad strategy based on goals.

[00:09:14] Ad strategy and goal alignment.

[00:11:46] Bid optimization strategies.

[00:15:20] Ads audit for brand evaluation.

[00:18:42] Amazon growth equation.

[00:20:59] Product launch strategies and budgets.

[00:25:50] AI innovation in advertising.

[00:28:25] AI limitations in decision-making.

[00:34:40] Legacy and impact in business.

[00:36:49] Legacy through shared knowledge.

QUOTES

• "For me, the most interesting thing in legacy is definitely going to be impacts I can have in my specific circles." -Elizabeth Greene
• “Trust is a really big factor, obviously, you know, if you're handing over ad budgets to somebody, you want to make sure it's deployed strategically by somebody who, like, knows what the heck they're doing.” -Elizabeth Greene
• "Ads become quite lucrative if you know how to do it well." -Elizabeth Greene

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Elizabeth Greene

Facebook: https://www.facebook.com/ElizabethatJunglr/

LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/

Twitter: https://x.com/Junglr_LLC

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

Junglr: https://junglr.com/

In episode 44 of Retail Checks and Balances, Kevin Spencer interviews Chris Peterson, the Co-Founder of Lifemind and the Author of Red and Blue Customers, as he shares his extensive background in marketing and his journey into understanding the distinct values and purchasing behaviors of liberal and conservative customers.

Tune in to discover valuable insights that can help grow your business in the ever-evolving world of retail and hospitality.

TIMESTAMPS

[00:02:31] Customer buying behavior differences.

[00:04:12] Market values and consumer behavior.

[00:08:16] Liberal vs. conservative customer satisfaction.

[00:12:41] Business values and customer alignment.

[00:16:35] AI shaping customer communications.

[00:20:58] Celebrity endorsement strategies.

[00:26:12] Customer preferences: liberal vs. conservative.

[00:28:02] Customer worldview and marketing strategy.

[00:32:32] Retail and franchise insights.

[00:38:07] Customer analysis without sensitive data.

[00:40:29] Understanding customer beliefs.

QUOTES

• "It's not about waving some issue in front of people and polarizing them. It's about understanding how to make a product fit better into a customer's life based on how they see the world." - Chris Peterson
• "There's a misconception today that businesses are neutral and there's no such thing because every business will always project probably a little bit more of a liberal set of values or conservative." - Chris Peterson
• "I think this is where AI is, that dispassionate voice that can help you shape your business in a manner that creates a greater fit between your product and your market." - Chris Peterson

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Chris Peterson

LinkedIn: https://www.linkedin.com/in/chrispetersonsf/

WEBSITES

Rod Plus Solutions: https://rodplussolutions.com/

Lifemind: https://www.lifemind.ai/

SUBSCRIBE AND AVAIL THE BOOK HERE!

Red and Blue Customers: https://redandblue.substack.com/