Barbecue Catering Smarts Podcast Por CaterZen arte de portada

Barbecue Catering Smarts

Barbecue Catering Smarts

De: CaterZen
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Barbecue Catering Smarts is your go-to podcast for mastering the business of BBQ catering. Hosted by Michael Attias—founder of CaterZen Catering Software and longtime catering strategist—this show dives deep into the systems, stories, and smarts behind the most successful BBQ catering operations in the country. Each episode features conversations with pitmasters, smokehouse owners, and catering pros who share their proven tactics for scaling revenue, streamlining operations, building loyal fans, and turning smoky deliciousness into serious profit. Whether you run a food truck, a full-service BBQ restaurant, or a booming catering department, you'll walk away with actionable ideas to elevate your BBQ catering game. Tune in to Barbecue Catering Smarts—where smoke, strategy, and success come together.2026 Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Episode 32: From "Just Say Yes" to $1M — How Fat Bob's Built a Catering Engine with Bridget Ryan

    Episode 32: From "Just Say Yes" to $1M — How Fat Bob's Built a Catering Engine with Bridget Ryan
    Apr 15 2026

    In this episode of Barbecue Catering Smarts, Michael Attias sits down with Bridget Ryan, Director of Sales & Marketing at Fat Bob's Smokehouse.

    From a former Spanish teacher to helping lead a $1M+ catering operation, Bridget shares how Fat Bob's transformed catering into a scalable, system-driven revenue engine—without losing the personal touch that built their reputation.

    Bridget breaks down how streamlining menus, simplifying service, and standardizing processes allowed their team to handle high-volume catering efficiently while maintaining consistency across every event.

    She also dives into the philosophy that fueled their growth: "just say yes." From last-minute orders to large-scale events, that mindset helped them win customers, build trust, and generate long-term loyalty.

    In this episode, you'll learn:
    🔥 How simplifying your menu can increase efficiency and margins
    🔥 Why standardized setups and processes reduce labor and mistakes
    🔥 How "just say yes" can unlock hidden revenue opportunities
    🔥 The real mix of drop-off vs. full-service—and where the profits are
    🔥 How community involvement and relationships drive inbound catering leads
    🔥 Why systems—not personalities—are the key to scaling

    If you're looking to turn catering into a predictable, high-volume profit center, this episode is packed with real-world strategies you can apply immediately.

    Barbecue Catering Smarts is sponsored by CaterZen Catering Software.
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    42 m
  • Episode 31: From Backyard to High-Volume Catering — Building a BBQ Business That Scales with Dale Lockwood

    Episode 31: From Backyard to High-Volume Catering — Building a BBQ Business That Scales with Dale Lockwood
    Apr 1 2026

    In this episode of Barbecue Catering Smarts, Michael Attias sits down with Dale Lockwood, Owner and Pit Master of Hickory BBQ & Grill.

    Dale shares his journey from starting a barbecue catering business during the 2008 downturn to scaling into high-volume operations—including serving up to 1,000 meals per day for a state contract. Along the way, he's built a business rooted in consistency, relationships, and smart systems—all without chasing low-margin work.

    Dale breaks down what it really takes to grow a sustainable BBQ catering operation, from leveraging local business networks and referrals, to building a strong sales pipeline through email and CRM systems, to maintaining pricing discipline in a competitive market.

    They also dive into the operational side—how documenting recipes, standardizing processes, and training teams properly creates consistency at scale—and why speed of response and professionalism often win the sale before the food is even served.

    This episode is packed with practical insights on building relationships, structuring your catering business for profit, and turning one-time customers into long-term revenue streams. Whether you're just getting started or looking to scale, Dale's experience offers a clear roadmap for growth.

    Barbecue Catering Smarts is sponsored by CaterZen Catering Software.
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    39 m
  • Episode 30: How Smokey John's Turned Catering Into a Lifeline with Brent Reaves

    Episode 30: How Smokey John's Turned Catering Into a Lifeline with Brent Reaves
    Mar 18 2026
    In this episode of Barbecue Catering Smarts, Michael Attias sits down with Brent Reaves, President of Smokey John's Bar-B-Que, a second-generation operator who grew up in the business and now leads its growth across catering, retail, and large-scale events. Brent shares the incredible origin story of Smokey John's—how his father went from real estate to barbecue by simply cooking for clients—and how that hustle-first mindset still drives the business today. They dive deep into how Brent used catering to pull the business out of a downturn, including the now-famous story of spending just $50 on flyers, smoking them overnight, and hitting office buildings to generate immediate demand. Michael and Brent also unpack what it really takes to succeed in BBQ catering, including why systems matter, how to build trust with clients, and how to create consistency at scale. You'll also hear how Smokey John's has expanded beyond the restaurant into catering, concessions, and retail products, proving you don't need more locations to grow revenue—you need smarter strategies. If you're a BBQ operator looking to grow catering sales, tighten operations, and build a brand that lasts, this episode delivers real-world, hard-earned lessons you can use right away. Barbecue Catering Smarts is sponsored by CaterZen Catering Software.
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    48 m
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