In this special episode of Fireside, Chris Marine and David Gogel of Campfire Consulting are joined by Katie Patrick — Australian-American environmental engineer, author, and self-described “climate action designer.” Katie specializes in “the design of getting people to change,” applying behavioral science and gamification to help communities and businesses drive measurable environmental action.

She’s the author of How to Save the World: How to Make Changing the World the Greatest Game We've Ever Played — a book Forbes named one of the top five for social entrepreneurs, and one that Seth Godin praised as “an urgent and useful guide for anyone who seeks to make a difference. It will change your work for the better.”

Katie is also the founder of Hello World Labs, a platform where she teaches green leaders how to use data, creativity, and game mechanics to boost climate engagement. Most recently, she launched Earth Doctors, a project aimed at empowering kids to become the next generation of planet healers.

In this conversation, we explore:

• Why traditional sustainability messaging often falls flat
• What it means to design for action using behavioral science and systems thinking
• How climate action can be transformed into a compelling, data-driven experience
• And what marketers, creatives, and purpose-driven brands can learn from the world of games

If you care about people, purpose, or the planet — this episode will reframe how you think about impact.

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The future of media isn’t human vs. machine—it’s human with machine. In this episode, Chris Marine and David Gogel from Campfire Consulting sit down with Adriana Richards and Evan Bogris from AI Digital to explore how AI can supercharge media strategy without replacing the human insight that makes campaigns resonate.

We unpack how their DSP-agnostic tech helps brands plan smarter across platforms like Amazon, TikTok, and Trade Desk—while keeping the emotional intelligence, storytelling, and cultural awareness that AI simply can’t replicate in media strategy, planning and media buying.

Curious how to find the right balance in your own media strategy? Reach out to Campfire Consulting and let’s talk about building media that performs and connects.

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Chris Marine and David Gogel of Campfire Consulting sit down with Gerrit Hooker of Outfront Media to talk all things out-of-home — from the beauty of old-school painted billboards to today’s data-fueled digital canvases that basically follow you (but, like, in a cool way).

Gerrit grew up in the OOH world — literally — and brings decades of insight into how this classic medium has quietly become one of the smartest plays in modern media. While everyone else is yelling at you through your phone, billboards are just... there. Big. Confident. Unbothered. And surprisingly effective.

We get into how brands are using tech like geofencing and mobile ID mapping to make OOH smarter (and creepier... but again, cool creepy), plus how national campaigns are getting hyper-local, and why more consumer brands are using billboards to flex for retail buyers in a B2B world.

If you think OOH advertising is just highway billboards, this convo might just rewire your media brain.

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Retail media is evolving, and so are consumer expectations. In this episode, Chris Marine and David Gogel are joined by Max Mullinix from SmartCommerce to explore how brands can reduce friction in the shopper journey and create seamless, omnichannel experiences. From leveraging programmatic channels to harnessing platforms like Pinterest for product discovery, we dive into how technology is reshaping retail marketing. Plus, we break down the critical role of inventory management in delivering a flawless consumer experience. Tune in to hear about how brands can stay ahead in a rapidly changing landscape.

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It wouldn’t be a media podcast if we didn’t talk about the Big Game! But here’s the twist—Chris and David almost always agree on strategy… except when it comes to the Super Bowl. Who knew?! In this episode, we break down why the Super Bowl still matters (even if you’re not buying a $8M ad), how regional buys, social engagement & retail tie-ins can drive impact, and why mid-sized brands should rethink their Super Bowl strategy. No creative breakdowns here—just real talk about how smart brands win Super Bowl weekend without breaking the bank.

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Agency consolidations are transforming the media landscape, presenting both opportunities and challenges for global and regional brands. The discussion explores the balance between technological advancements and the risk of losing local accountability and creativity in an increasingly centralized market.

• Highlighting growing agency consolidations and expected impacts
• Exploring opportunities for both global brands and regional challengers
• Assessing innovation versus assembly line production in large agencies
• Discussing accountability challenges in relationships with media tech partners
• Evaluating talent retention amid hybrid work models
• Analyzing risks of losing local journalism and increasing news deserts
• Detailing how boutique agencies can maintain unique creative approaches
• Encouraging a balanced future for media agencies amid a wave of consolidation

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Chris Marine and David Gogel unpack the highlights from Disney’s annual Tech and Data Showcase at CES. They discuss what the team is most excited about and explore the impact these innovations will have on media planning and buying in 2025 and beyond.

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Imagine if your voice could influence an election. Join us as Chris, Campfire's founder and Benn, a seasoned political strategist, shares actionable steps to boost voter turnout. From early voting to creating accountability with friends, we dive into the power of direct voter engagement—door-knocking, phone banking, and more—highlighting initiatives like SURJ, Vote Forward, and Vote Early Day to make voter contact accessible for beginners.

The episode also emphasizes self-care, resilience, and virtual activism, sharing lessons from 2016. As we close, we focus on building supportive networks, equipping listeners with resources to sustain healthy engagement throughout election season.

Election Related Resources from this Episode

Ballotpedia - enter your address and it will pull up your ballot with information and insights on candidates and issues on your ballot to help you make an informed choice.

BLD SE GOTV kit - This is a kit pulled together by the B Corp community in the South East US for their B Corp Leadership Development conference that happened last month, has great resources for employers

SURJ Phonebanking Opportunities - Phonebank to help move undecided voters and turn out the vote in this final week of the election cycle

Vote Forward - Write Letters to Voters, be sure to get in mail by 10/29

Vote Early Day - Learn about your access to voting early or join a Vote Early Day Celebration

Mental Health Resources

National Alliance on Mental Illness (NAMI) Helpline
Phone: 1-800-950-NAMI (6264)
Hours: Monday–Friday, 10 a.m.–10 p.m. ET
Text NAMI to 741741 for crisis support.
Provides free mental health support and information.

Crisis Text Line
Text: HOME to 741741
Available 24/7
Free, confidential text support from trained counselors for those in crisis.

Suicide and Crisis Lifeline
Phone: 988 (Formerly the National Suicide Prevention Lifeline)
Available 24/7
Provides free, confidential support for people in distress and prevention and crisis resources.

SAMHSA's National Helpline (Substance Abuse and Mental Health Services Administration)
Phone: 1-800-662-HELP (4357)
Available 24/7
Offers treatment referral and information services for individuals and families facing mental health or substance use disorders.

Trans Lifeline
Phone: 1-877-565-8860 (U.S.) or 1-877-330-6366 (Canada)
Available 24/7
Peer support run by and for trans people, offering emotional and financial support to trans individuals in crisis.

The Trevor Project
Phone: 1-866-488-7386
Text: START to 678678
Available 24/7
A resource for LGBTQ youth providing crisis intervention and suicide prevention services.

Veterans Crisis Line
Phone: 988, then press 1
Text: 838255
Available 24/7
Specialized support for veterans and service members in crisis

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Campfire Consulting Website