Reservations and Group/Event Sales - Use Storytelling Selling To Narrate The Pictures They Already Viewed Online

Years ago, all that guests researching options had were a few pictures displayed on a fuzzy, low-resolution monitor.

Now, prior to calling or emailing about booking an event or important stay, those who inquire have already seen extensive photo galleries and probably also ‘real traveler’ photos. What they don’t want to hear in conversations or read in emails are the same features they have already read as bullet points. This webcast shows participants how to use a storytelling approach that focuses on placing the guest and/or their event attendees at the heart of the story, helping them imagine themselves enjoying the features, amenities, and services offered at the property itself as well as in the destination or local area.

• Using the “just for you” approach to engage multi-tasking callers and help them visualize the experience.

• Expand your working vocabulary of visually and emotionally descriptive words so they can be used naturally and not sound scripted.

• Offering needs-based recommendations, suggestions, and endorsements.

• Using these and other techniques both in writing as well as during verbal conversations.

• Storytelling selling techniques for creating urgency when callers hesitate to commit.

This episode originally aired on November 13, 2023. To register for future webcasts, visit www.KTNwebcast.com