Reinventing the marketing Agency, a place for working moms to thrive

In this inspiring episode of The Grit Mindset, host Matt Rosen sits down with Christine Rogers, co-founder of Spark Farm, a marketing and PR agency built on flexibility, integrity, and a bold mission: reinventing the workplace—especially for working moms.

Christine shares the deeply personal and professional journey that led her from male-dominated big-agency environments to launching Spark Farm in the middle of the 2009 recession. What began as playground conversations during layoffs became a thriving 16-year agency that champions flexibility, balance, and a “no-asshole policy” that prioritizes culture over contracts.

From her early upbringing in Northern Virginia to the powerful mentors who shaped her, Christine opens up about resilience, founding challenges, hard lessons (including a costly legal one), and the value of standing firm in your values—even when it means walking away from clients. She also digs into modeling grit for her own children and supporting today’s working parents through Spark Farm’s unique flat-organization structure.

This episode is packed with real talk about leadership, motherhood, entrepreneurship, toxic workplaces, and finding a path forward—no matter what obstacles are in the way.

If you’re an entrepreneur, a working parent, or someone considering building something of your own, this conversation will hit home. Stay gritty!