Reimagining the Michigan CPA: Innovation, Advocacy, and AI

In this episode of Insight, host Ariel Backus chats with Bob Doyle, president and CEO of the Michigan Association of CPAs and MSAE board member. Bob shares his unique career journey from engineering to association leadership and offers a look into the mission and work of MICPA—from advocacy and education to building community among CPAs. The conversation also covers how the CPA profession is evolving, including Michigan’s new licensure pathway and the growing importance of embracing AI and innovation in accounting.

MSAE Insight is produced by Association Briefings.