Reimagining the Industrial Marketing Paradigm with Scott MacKenzie

Scott McKenzie, managing director of Industrial Talk Media, a leading industrial education and entertainment platform, shares how he is making "volcanic shifts" in industrial marketing through podcasting. He emphasizes the importance of human connection in industry communication and identifies gaps in how companies market themselves. Scott also discusses successful strategies used by companies to attract talent and the necessity of understanding customer pain points in marketing efforts.

Key Takeaways:

- Shifting industry marketing focus

- Authentic communication in industrial marketing

- Expanding the industrial talent pool

Episode Timeline:

1:45Scott's 1982 Super Bowl performance

5:00Introduction to Industrial Talk Media

8:00Scott's background in industry

10:00The networking benefits of podcasts

13:15The industry blind spot with podcasting

14:45Exposing the human side of industry

15:50Communication skills in the trades

19:00The importance of authenticity in podcasting

20:00Holes in industrial marketing strategies

23:00Selling benefits, not specs

25:00 Successful strategies for attracting talent

This episode’s guest:

• Scott MacKenzie on LinkedIn

• Industrial Talk's website

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