If you've been optimising for months but the day-to-day still feels heavy, this episode will help you spot when you need business redesign — not more effort. Anna unpacks optimisation vs redesign and shares how to step back and rethink the architecture of your business, with an invitation to her Solopreneur OS workshop on Tuesday 13 January 2026.

• Optimisation is useful — but only when the underlying business architecture still fits.

• Repeating the same problems (positioning, offers, capacity) is often a redesign signal, not a discipline problem.

• Redesign starts with deeper questions about identity, boundaries, capacity and the life you want now.

• You don't need to burn everything down — you need a thoughtful recalibration of the structure you're working within.

Register for the Solopreneur OS workshop at intentionalexpert.com.

If your business is working objectively but feels tighter or heavier on the inside, you may be operating inside a model that's past its natural life cycle. Anna unpacks why "optimising the old" won't solve deeper friction, and shares a practical 4Rs framework to recognise the signals, review the scripts keeping you stuck, redesign the blueprint, and rebuild in a way that fits who you are now.

Key takeaways:

• Outgrowing your business model is a normal stage: business structures have life cycles, and misalignment is often a signal of growth.

• If the business only works when you overextend, the issue is structural resilience — not your motivation, discipline, or capability.

• Small tweaks can become a "Frankenstein model": complexity that patches today's problem while compounding tomorrow's.

• The shift is from optimising the old to redesigning the blueprint: who you are now, what you want to deliver, and what container fits.

• Rebuilding isn't starting over: it's evolving boundaries, offers, delivery, pricing, systems and visibility so the business supports your life.

Join the waitlist at intentionalexpert.com if you're ready to explore a more intentional structure for your next chapter.

If the holiday season highlights what feels heavy or unsustainable in your work, this episode will help you use seasonal business rhythm to design rest into your business — not as a reward, but as a foundation.

Key takeaways

• Seasonal business rhythm helps you stop fighting your energy and start designing around it — so your business can support you year-round.

• Rest becomes a powerful diagnostic: when you slow down, you can finally see what's demanding, resistant, or no longer sustainable.

• "Being busy" isn't the same as moving forward — and filling every gap with doing keeps you disconnected from clarity.

• Hustling to "earn" rest often backfires, making it harder to switch off and recover (and sometimes crashing your body when you finally stop).

• A compassionate January plan beats an intense January plan — consistent, incremental action wins in the long haul.

Join the waitlist at intentionalexpert.com to explore a more intentional, human-first way of building your business.