Reimagining Marketing in the Age of AI with Tanya and Tony Thorson
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Reimagining Marketing in the Age of AI with Tanya and Tony Thorson
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In this conversation, Jason Cochran speaks with Tanya and Tony Thorson about the evolving landscape of marketing psychology, particularly in the context of B2B and B2C interactions. They discuss their book, 'Get Off Your Mask', which emphasizes the importance of personalization, authenticity, and the human connection in marketing. The Thorsons introduce their POISE framework, which focuses on personalization, omnichannel strategies, and emotional intelligence. They also share real-world examples of effective marketing strategies and predict future trends in the industry.
Additional Resources:
Connect with Tanya on LinkedIn: https://www.linkedin.com/in/tanyathorson/ Connect with Tony on LinkedIn: https://www.linkedin.com/in/tony-thorson-96878b10/
Join the PFN Community!
Watch the Working Forward Podcast on YouTube!
Connect with Jason on LinkedIn: https://www.linkedin.com/in/jason-d-cochran/
Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/posts/?feedView=all
Learn more about PeopleForward Network: https://peopleforwardnetwork.com/
Key Takeaways:
- Marketing is evolving with the integration of AI.
- The human connection is paramount in B2B and B2C.
- Personalization goes beyond just addressing the consumer by name.
- Authenticity in marketing builds trust and loyalty.
- Curiosity drives effective marketing strategies.