Reimagining Heritage Through Innovation: A Conversation with Stuart Hogue, (formerly) Lands' End Senior Vice President, US Consumer

In this insightful summer bonus episode of the Remarkable Retail podcast, Steve Dennis and Michael LeBlanc welcome Stuart Hogue, formerly Lands' End, Senior Vice President, US Consumer, for a fast-paced conversation recorded live at the CommerceNext Growth Show in New York City. Stuart brings a wealth of brand experience—spanning time at Nike and a passion for brand strategy shaped by none other than fellow podcast guest Scott Galloway—and shares how Lands; End is evolving while staying grounded in its heritage.Founded in 1963 as a sailing outfitter, Lands' End has evolved over the decades from a catalogue stalwart to a digitally savvy harmonized retailer. Stuart walks us through how the company continues to build on its legacy of quality, durability, and classic American style, while embracing modern retail strategies—from digital marketplaces and fashion drops to AI-driven customer discovery.Stuart details Land's Ends; successful expansion into platforms like Nordstrom.com and Amazon, where clever use of data helped make their Bedford quarter-zip sweater a top seller. He emphasizes the importance of aligning product selection with platform-specific customer mindsets, demonstrating a sharp and disciplined approach to marketplace strategy.We also delve into how Lands' End achieved surprising viral success through personalized tote bag pop-ups in Soho, which not only drove younger customer engagement but also created powerful emotional brand moments that were amplified organically through TikTok. The brand's strategic move toward monthly product drops has helped introduce newness while preserving customer loyalty around legacy franchises, such as Tugless swimsuits, no-iron chinos, and its legendary Squall jackets.Stuart shares thoughtful insight into omnichannel retail, calling it less about technology and more about being present at key customer moments across touchpoints. He highlights the growing influence of AI agents. He emphasizes the need for brands to prepare for a new era of product discovery, where brand authority and relevance across marketplaces become increasingly crucial for staying top of mind. About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.