Refining before release
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Refining before release
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As 37signals gets closer to launching their newest product, Fizzy, Jason Fried joins host Kimberly Rhodes to reflect on the final stretch of development. He shares the trade-offs of setting your own deadlines, the importance of onboarding new customers, and the company's process for marketing a product.
Key Takeaways
- 00:11 – What the “11th hour” looks like before a product launch
- 03:50 – How to weigh deadlines against final release decisions
- 05:44 – The importance of customer onboarding
- 11:18 – A playful touch added to Fizzy’s logo
- 15:30 – Why version 1.0 is just the beginning
Links and Resources
- Record a video question for the podcast
- Books by 37signals
- Sign up for a 30-day free trial at Basecamp.com
- HEY World | HEY
- The REWORK podcast
- The Rework Podcast on YouTube
- The 37signals Dev Blog
- 37signals on YouTube
- @37signals on X
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