Recurring Revenue: Why Your Business Can’t Afford to Ignore It

In this episode of The Pursuit of Badasserie: The Podcast, we’re diving into the game-changer that too many entrepreneurs overlook—recurring revenue.

Here’s the truth: unpredictable cash flow kills businesses. Recurring revenue creates stability, scalability, and the freedom to plan for growth instead of scrambling for the next sale. Whether it’s subscriptions, memberships, retainers, or creative add-ons, there’s a way for every business to build recurring income streams.

We share personal stories from running service-based companies, coaching practices, and even security and fitness businesses—showing you just how powerful recurring revenue can be when it’s done right. You’ll learn:

• Why recurring revenue is the backbone of consistent cash flow.

• The psychology behind subscriptions (and why customers stay—even when they shouldn’t).

• How recurring models increase lifetime customer value and even boost your business valuation.

• Smart ways to audit your offers and add recurring streams without creating more work.

• The dos and don’ts of pricing so you don’t sabotage your own profitability.
  

This isn’t about copying Netflix or Amazon. It’s about taking control of your business model and creating stability that frees you up to take risks, innovate, and scale.

If you don’t already have recurring revenue built in—or if you know it’s time to level yours up—this episode will push you to rethink the way you structure your business.

Now we want to hear from you: Do you already have recurring revenue in place? Where can you add it? Share your takeaways with us in the comments or DM—we love hearing how you’re building your badass business.

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