Recovering Accountant’s Playbook: Scaling a Culture-First Empire in the White Space of the Big Four

What does it take to walk away from a stable career at a Big Four firm to build a consulting empire during an economic meltdown?

In this episode of The Grit Mindset, Matt Rosen sits down with Landon Smith—a "recovering accountant" who traded the corporate ladder for the grit of entrepreneurship. From his humble beginnings in West Texas to founding and scaling Riveron, Landon reveals the raw reality of building a business when the odds are stacked against you.

In this conversation, we dive into:

- The EY Leap: Transitioning from an auditor mindset to an owner mindset.

- Recession-Proof Resilience: How Landon launched and scaled a firm during one of the toughest economic climates in history.

- The Parent-Founder Balance: Staying grounded and leading with purpose while raising a family.

- The "Flip-Flop" Pivot: The surprising story behind his latest venture and what it teaches us about staying agile.

Whether you’re an aspiring founder or a leader navigating hard times, Landon’s journey is a masterclass in perseverance, practical wisdom, and the power of staying the course.