Rebeca Gomez | Why Most Disaster Preparation Fails (and How to Fix It)

Rebeca Gomez, founder of My Guardian, explains why traditional disaster advice ends up in a drawer—and how she’s using behavioral science to change that. By focusing on the "last mile" of human decision-making, Rebeca has built a loss prevention engine that delivers the right advice at the exact moment a threat is forecasted. From clearing Amazon boxes off a porch to understanding the deadly mistakes made during floods, this episode explores how simplicity, sequence, and real-time relevance can save lives and properties.

In this episode, you'll learn about:

• The "Last Mile" Problem: Why the biggest gap in safety isn't infrastructure, but the specific human decisions made minutes before a disaster.

• The Three Principles of Behavioral Change: How My Guardian uses relevance, sequence, and consequence to bypass "choice overload."

• Death by a Thousand Cuts: How smaller, preventable insurance claims are breaking the system just as much as catastrophic total losses.

• The Spain Flood Catalyst: The heartbreaking story of the Valencia floods that inspired Rebeca to bridge the information gap in emergency response.

• Insurance Synergy: How My Guardian creates a data bridge between insurers and homeowners to reward proactive risk reduction.

• Tactical "Easy Wins": Simple tasks like photographing your home interior and clearing "Zone 0" that every homeowner can do in 15 minutes.

• Parametric Insurance vs. Traditional: Steve and Rebeca discuss the shift toward objective, sensor-based payouts and localized mitigation.