Today I sit down with J Bird, founder of Cross Country Wellness, to unpack the real-world CBD business strategy behind building a premium product line and surviving in a crowded hemp market.

He shares the personal story that led him into the industry, losing his father to an accidental overdose, and how that pain became purpose: creating a holistic alternative that people could trust.

Loral's Takeaways:

1. Introduction and Background of J Bird (00:04)
2. J Bird's Entry into the CBD Industry (02:52)
3. Development of J Bird's Product Line (03:47)
4. Marketing and Customer Retention Strategies (08:10)
5. Challenges and Strategies in the CBD Industry (11:06)
6. Customer Loyalty and Product Quality (15:20)
7. Retail Strategy and Shelf Space (20:23)
8. Top Symptoms Addressed by Jay Bird's Products (23:13)

Meet J Bird:

Jordan Bergsrud is the embodiment of being, “immersed in the industry.” It has been a journey with a purpose and passion for Jordan. Or as everyone calls him, J Bird. He was born and raised in Memphis, Tennessee where he witnessed firsthand the effects of opioids after his father was in a car accident in 2015 and then lost his life to an opioid overdose 6 months later. Jordan took a very difficult situation and made it his passion.

“I realized the impact and benefits of cannabis and CBD and wanted to dedicate my time and knowledge to helping others realize the benefits of this plant.”

“I wanted to be the difference people want to see in the world, by providing the best possible products I could find.”

Jordan’s high energy and passion was rewarded this year as he was named the 2020 Las Vegas Cannabis Activist of the year. In a town of bright lights, no sleep and big names, there are none bigger and more real than J Bird.

He is the face of Cross Country Wellness.

Connect With J Bird:

Instagram

Website

Want to try out the Cross Country wellness products?

J Bird has generously shared a discount code special for today's podcast listeners of Real Money Talks - Use Code: RMT30 at the discount for 30% off your entire order.

Meet Loral Langemeier:

Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books.

Her goal: to change the conversations people have about money worldwide and empower people to become millionaires.

The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral relentlessly and candidly shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to recognize and acknowledge the skills & talents of people, inspiring them to generate wealth.

She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, she and her team have served thousands of individuals worldwide and created hundreds of millionaires through wealth-building education keynotes,...

In this episode of Loral’s Real Money Talks, Loral explores the powerful connection between mental health and wealth with Nikki, clinical director and founder of Mind People in Ontario, Canada.

Nikki brings decades of experience in psychoanalytic psychotherapy, cognitive behavioral therapy, and trauma-informed care to explain why mental health and wealth cannot be separated, especially for entrepreneurs, high performers, and legacy builders.

This conversation bridges psychology and money in a way most financial podcasts never do. If you’re building businesses, chasing growth, or creating generational impact, understanding mental health and wealth as a unified system is essential.

Be sure to grab Nikki’s Ultimate Mental Health Toolbox

Loral's Takeaways:

1. Nikki's Background and Specialties (01:26)
2. The Importance of Self-Regulation and Mental Health (05:02)
3. Building Self-Confidence and Overcoming Fear (06:31)
4. Practical Steps for Self-Improvement and Mental Health (18:13)
5. Challenges Faced by Entrepreneurs and Strategies for Success (18:30)
6. The Role of Evidence and Confidence in Achieving Goals (20:01)

Meet Nikki:

Nikki is the Clinical Director & Founder of The Mind People. She works with adults 16+ who struggle with trauma(s), personality disorders, and/or eating disorders. She has extensive training in psychoanalytic psychotherapy, cognitive behavioural therapy, dialectical behavioural therapy & humanistic therapy.

Nikki believes in taking a psychoanalytic approach to treatment as it addresses the underlying root causes which manifest as real world issues in a person’s daily life.

She is one of only a small number of clinicians in Canada that specializes in treating eating disorders with focus on a psychoanalytic treatment approach

Meet Loral Langemeier:

Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books.

Her goal: to change the conversations people have about money worldwide and empower people to become millionaires.

The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral...

If you’re asking how to multiply $100,000, you’re already ahead of most people but the real question is how you do it without unnecessary risk or costly mistakes.

In this episode of Real Money Talks, Loral walks through how to multiply $100,000 using strategic options like starting or buying a business, investing in real estate, exploring short-term rentals, and partnering with others who already have experience. Rather than pushing a one-size-fits-all solution, she explains why learning how to multiply $100,000 depends on your interests, education, and willingness to be coached.

You’ll hear why mentorship dramatically shortens the learning curve when figuring out how to multiply $100,000, and how working with a community opens doors to deals, partnerships, and opportunities most solo investors never see.

If you’re serious about learning how to multiply $100,000 with clarity instead of confusion, this episode provides a realistic roadmap grounded in education, strategy, and support.

Loral's Takeaways:

• Initial Discussion with Ray (00:27)
• Exploring Investment Opportunities (01:27)
• Importance of Mentorship and Coaching (02:44)
• Foundational Reset and Corporate Structures (04:23)

Meet Loral Langemeier:

Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books.

Her goal: to change the conversations people have about money worldwide and empower people to become millionaires.

The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral relentlessly and candidly shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to recognize and acknowledge the skills & talents of people, inspiring them to generate wealth.

She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, she and her team have served thousands of individuals worldwide and created hundreds of millionaires through wealth-building education keynotes, workshops, products, events, programs, and coaching services.

Loral is truly dedicated to helping men and women, from all walks of life, to become millionaires AND be able to enjoy time with their families.

She is living proof that anyone can have the life of their dreams through hard work, persistence, and getting things done in the face of opposition. As a single mother of two children, she is redefining the possibility for women to have it all and raise their children in an entrepreneurial and financially literate environment.

Links and Resources:

Ask Loral App: https://apple.co/3eIgGcX

Loral on Facebook: https://www.facebook.com/askloral/

Loral on YouTube: https://www.youtube.com/user/lorallive/videos

Loral on LinkedIn: https://www.linkedin.com/in/lorallangemeier/

Money Rules: https://integratedwealthsystems.com/money-rules/

Millionaire Maker Store: https://millionairemakerstore.com/

Real Money Talks Podcast: https://integratedwealthsystems.com/podcast/

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