You’re growing your real estate team or real estate brokerage.

Some of your agents are interested in starting a team within your business. Or small teams are approaching you about joining your team or brokerage.

What kinds of rules and standards should you have in place? What are the tough conversations you need to have? How do you open up this opportunity while preserving the integrity and profitability of your business?

For helpful ideas and practical lessons, enjoy this conversation with Eric Bramlett, Broker and Owner of Bramlett Partners, an independent brokerage with 125 agents.

Pay special attention to the three paths an agent can take to get what they want without starting a team!

Watch or listen for Eric’s insights into:

• Focus as your defining trait for growth and impact
• The differences between and value of a North Star and an annual focus
• Making client service and 5-star reviews your sustainable growth engine
• Decisions that allowed Bramlett Partners to shift from a decade of slow growth to 125 agents and 90% retention over the past few years
• Why “how many agents do you have?” is a terrible question and how median production balances out average production
• Three paths a high-performing agent can take to get what they want without starting a team
• The standards an agent must meet to become team eligible
• Ways to support teams inside your team or brokerage and differences in value prop for agents vs teams
• Research results: what agents really want from a brokerage (spoiler: a sense of belonging)
• Ways to nurture a valuable culture

At the end, learn about individual performers, the Innovation Hub, delivery vs pickup, and the days-on-mountain metric.

Team Standards at Bramlett Partners:

→ Team eligibility and team building policies: https://support.bramlettpartners.com/article/329-team-eligibility

→ Team and team leader hiring process and standards: https://support.bramlettpartners.com/article/776-team-team-leader-hiring-process-standards

→ Team culture code: https://bramlettpartners.com/join-bramlett#culture

→ Team retention stats: https://bramlettpartners.com/join-bramlett#growth

Mentioned in this episode:

→ Research on what agents want from brokerages: https://www.mikedp.com/articles/2025/8/21/research-study-what-agents-really-want-in-a-brokerage

→ Sean Soderstrom (Courted) and Eric Bramlett discussing the research: https://youtu.be/rECokGVWZkA
→ Brittany Hodak on The Customer Experience Podcast: https://bombbomb.com/podcasts/creating-superfans-brittany-hodak-customer-experience/

→ Brittany Hodak on Bramlett Partners Podcast: https://youtu.be/X-CJs13KNhc

→ Creating Superfans: https://brittanyhodak.com/book#/

→ The Real Estate Innovation Hub: https://www.reinnovationhub.com

→ FUB Co-founder Dan Corkill on Real Estate Team OS: https://www.realestateteamos.com/episode/customer-centricity-follow-up-boss-founder-dan-corkill

Connect with Eric Bramlett:

→ Eric @ Bramlett . me

→ https://bramlettpartners.com/agents/eric-bramlett

→ https://www.instagram.com/bramlettpartners/

Connect with Real Estate Team OS:

→ https://www.realestateteamos.com

→ https://linktr.ee/realestateteamos

→ https://www.instagram.com/realestateteamos/

What does it take to form a real estate partnership that lasts? One that’s built to endure all kinds of markets, to serve all kinds of clients, and to stand the test of time?

Some of the components - like shared values and great people - are intuitive. Others - like valuations, management agreements, and unified brands - are less so.

Mike Hines joins us to share lessons learned in partnering with Scott Hines to create Oyler Hines, an incredibly productive team.

Learn how they put it all together culturally, financially, and legally - and get tips on per-agent productivity and new construction sales.

Watch or listen for Mike's insights into:

• Shared vision and values as your foundation
• How EOS help clarify a team’s North Star for better decision making
• The evolution of Oyler Hines from solo agents to co-team leaders
• How complementary strengths and clear standards make a partnership work
• The logistics of merging teams - valuation, structure, and tough conversations
• Setting up fair compensation and a management agreement
• The importance of professional branding (even if it costs 3x more than you thought it would)
• Balancing approachability and luxury with your real estate brand
• Keys to improving per-agent productivity (spoiler: specialization helps)
• The coaching and meeting cadence that supports agent and team success
• Tips to win more new construction opportunities

At the end, learn about the end of the loaf, workout retreats, and head-clearing, all-day walks.

Mentioned in this episode:
→ Kevin Oakley https://www.doyouconvert.com/team/kevin-oakley/
→ 1000watt https://1000watt.net/
→ Jill Biggs https://www.realestateteamos.com/episode/hardwired-for-hard-work-with-jill-biggs
→ The 12-Hour Walk https://12hourwalk.com/

Connect with Mike Hines:
→ https://www.instagram.com/mphines1/
→ https://oylerhines.com/mike-hines/
→ Mike at OylerHines dot com

Connect with Oyler Hines:
→ https://www.instagram.com/oylerhines/
→ https://oylerhines.com/

Connect with Real Estate Team OS:
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/

Ever wondered when it’s time to hire your first full-time recruiter? Or what it takes to lead the market in agent retention?

Tiffany Williamson, Owner and President of Navigate Realty, shares the hard lessons and successful steps that have driven their growth to hundreds of agents in multiple markets. From hiring a full-time recruiter (on the third try!) to running blind surveys after every onboarding, this conversation is packed with actionable insights to help you recruit and retain agents.

At the center of it all is culture. And at the center of culture are people, stories, and transformations. That’s because people don’t join value props. People join people.

Tiffany shares the strategies and tactics that have the team pacing for $1B in sales this year, including value prop and agent avatars, onboarding your recruiter and building out a department (no real estate experience required!), and lifting agent success and retention.

Watch or listen for Tiffany’s insights into:
- The central role consistency plays in success
- Backing away from buying a company to double down on Navigate
- Why they went the independent brokerage route
- How focusing on what agents need and leading the market in retention are driving a $1B pace
- Lessons learned in hiring a full-time recruiter
- What should be in place before hiring your recruiter and why it’s not as big a risk as you think
- What the first 90 days should look like for your recruiter and why stories of transformation should be their focus
- How they’ve evolved their onboarding program from version 1.0 to version 3.0 and how they run it
- Why the industry is going more toward big teams and brokerages (spoiler: it’s getting more agent-centric)

At the end, learn about a secondhand Chanel bag, 80% capacity for short-term rentals, and the Canyon Ranch experience.

Connect with Tiffany Williamson:
→ https://www.instagram.com/tiffany_williamson_/
→ https://www.navigaterealty.com/agents/tiffany-williamson/

Connect with Real Estate Team OS:
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/