In this episode of Real Estate Distilled, hosts Liz and Scott Hack revisit a standout presentation from their national conference: Brandon Duncan’s masterclass on writing effective prompts and using AI tools like ChatGPT to streamline and supercharge your real estate business.

Whether you're a total beginner or already dabbling with AI, Brandon breaks down how to get meaningful results from tools like ChatGPT by doing one simple thing—learning how to prompt with purpose. He dives into how to build your own AI persona—a game-changing approach that trains ChatGPT to sound like you and write with your voice, tone, and brand language. No more “boasting” bathrooms and robotic property descriptions!

Brandon also shares practical, real-world use cases from his own team in Raleigh, NC, including how AI helps:

• Write smarter property listings
• Handle lead qualification and follow-up
• Auto-respond to social DMs (the right way)
• Roleplay sales scenarios using real coaching scripts
• Replace repetitive admin tasks with AI agents

From low-code tools like Make.com and Zapier to powerful platforms like Retail and ElevenLabs, Brandon offers a behind-the-scenes look at what’s working now—and what’s coming next.

If you've ever felt overwhelmed by AI or unsure where to start, this episode will show you how to take the first step, build smarter systems, and stay ahead of the curve—without needing a computer science degree.

Tune in for a conversation that’s practical, energizing, and packed with tools and tactics you can implement today.

In this episode of the Real Estate Distilled Podcast, Scott and Liz Hack welcome Jake Dixon, founder of The Locker Room, to discuss agent attraction, brokerage growth, and the mindset needed for successful recruiting. Jake shares his journey from professional baseball to real estate coaching and explains why recruiting doesn’t have to feel pushy or salesy. He previews his upcoming keynote at the Real Estate Distilled Independent Broker Forum, where he’ll unveil his five-step system for explosive agent growth.

Jake dives into strategies for identifying the right agents, creating a unique value proposition, and implementing a system that makes recruiting natural and effective. Whether you're a broker looking to scale your team or an agent interested in leadership, this episode is packed with valuable insights. Tune in for expert advice on growing your brokerage the right way!

Links of Interest
https://realestatedistilled.com
https://realestatedistilled.com/indpendent-broker-forum/
https://www.facebook.com/jakedixon29
https://tlrnation.com

In this episode of Real Estate Distilled, host Scott Hack sits down with industry veteran and real estate coach Neil Mathweg to discuss why so many agents struggle, and how to fix it. Neil, the founder of Agent Rise Coaching, breaks down the shocking statistic that 82% of agents didn’t close a deal in 2024 and reveals the key missing piece: a clear, consistent plan.

He shares his proven Three Pillar approach... Sphere of Influence, Chase, and Attraction & explains how agents can stop spinning their wheels and start gaining traction. From building a strong referral network to leveraging open houses, online leads, and social media (especially YouTube), Neil provides actionable strategies to create sustainable growth. He also dives into the importance of engagement tracking and day blocking to maintain momentum and avoid the feast-or-famine cycle that plagues so many in the business.

Whether you're a new agent, a struggling agent, or simply looking to refine your approach, this conversation is packed with valuable insights. Plus, get a sneak peek into what’s in store at the upcoming Real Estate Distilled Conference in March 2025, where Neil and other top industry experts will be sharing even more business building strategies.

Tune in now and start building your roadmap to real estate success!