Real Connections, Not Awkward Sales

What if sales and marketing didn’t have to feel fake or forced? In this episode, Jesica sits down with business coach and sales strategist Heidi Medina to unpack how to bring humanness back into business. They explore why online conversations feel so awkward, how to show up authentically without chasing algorithms, and why relationships—not followers—fuel real success.

From the art of “cognitive empathy” to ditching cookie-cutter sales tactics, this conversation reminds us that consistency, curiosity, and compassion can change everything—online and off.

Connect with Heidi

👉 https://www.talktoheidi.com/

👉 https://www.linkedin.com/in/heidimedina/

Subscribe to Heidi on YouTube https://www.youtube.com/channel/UCwRj4Eb7sUGuW6cZ1U_ACYQ

💡 Ready to expand your mindset?

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👉Spotify https://open.spotify.com/show/71coiaEjvy9qI096cqyIPk

👉Apple Podcasts https://podcasts.apple.com/us/podcast/the-possibility-perspective/id1562605483?uo=4

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🌐 Visit our website for more:

https://www.thepossibilityperspective.com