Ready Or Not

Mark Shilling of Uncle Billy's Spirits in Austin, TX talks with us about their line of Ready to Drink Cocktails that launched as a brand extension to a much loved local brewery. We discuss the research and development of their flavors, plus talk growing pains, distribution strategy including a decision that was painful upfront but will give them the best shot at a successful product line. Safety Soapbox: Injuries to the fingers, wrists and hands.