Read The Room: Communication Lessons From An Ex-Spy

If conversation is a superpower, most companies are running on kryptonite. We dive with Don Weber—global communication strategist, human intelligence expert, and former U.S. field operative—into what makes people open up, buy in, and stay loyal, from war zones to boardrooms. When texts replace tough talks and bots gatekeep support, trust evaporates. Don shows how to recover it with presence: read the room, listen first, and choose the right channel for the moment.

We explore the hidden math behind modern miscommunication. AI floods hiring with lookalike résumés while starving teams of context. Customer service scripts cut costs and quietly cut revenue. Leaders push top-down memos that morph on the way to the front line. Don breaks down practical fixes: build cross-functional decision rooms before major changes, keep messages repeatable and simple, and empower teams to solve issues in one touch. From greeting customers by name to delivering hard news live, small, human acts compound into retention and referrals no campaign can buy.

Don’s field stories underline the stakes. In places where a wrong read could cost a life, he learned to track breath, posture, and micro-expressions—and to let silence do the heavy lifting. That same discipline turns meetings into decisions, negotiations into agreements, and talent into believers. We also tackle leadership myths, from the Jack Welch halo to the idea that volume equals authority. The strongest voice is usually the last to speak, the one that listened the most.

If you lead a team, run a brand, or simply want your words to land, this conversation gives you scripts, mindsets, and habits you can use today. Subscribe, share with a leader who needs it, and leave a review telling us: where will you bring back the human touch first?

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