Reaching Students - Texts, Stories, and SEO in Higher Education - Higher Ed Marketing Blogs April 11, 2025

🎙️ Navigating Education Marketing: Strategies that Connect and Engage

In this episode, we examine the shifting landscape of education marketing and provide actionable strategies designed to help institutions strengthen student engagement and drive enrollment.

We begin with a case study from Baldwin County Public Schools, demonstrating how targeted display and Meta advertising supported community outreach and enrollment goals. The conversation then expands to the broader student enrollment funnel, highlighting the importance of guiding prospective students from initial awareness to committed enrollment through personalized, multi-channel engagement.

Key tactics such as SEO, text messaging, and authentic storytelling are explored, along with best practices in budget allocation and campaign optimization. Finally, we outline the four foundational pillars of higher education marketing—branding, outreach, analytics, and innovation—to help institutions build more effective, sustainable marketing frameworks.

Episode Highlights:

• 00:00 | Introduction: The Challenges of Education Marketing
• 00:38 | Case Study: Baldwin County Public Schools
• 04:47 | Understanding the Enrollment Funnel
• 08:42 | The Power of Text Messaging for Retention
• 11:02 | The Four Pillars of Higher Ed Marketing
• 13:15 | SEO and Digital Strategies
• 16:26 | Budgeting and Future Trends in Education Marketing
• 17:28 | Conclusion: Key Takeaways for Education Marketers

Learn more about the Higher Education Marketing Institute:

• Website: https://highereducationmarketinginstitute.com/
• X: https://x.com/HEMInstitute
• LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
• YouTube: https://www.youtube.com/@HigherEducationMarketing