Raquel Bouris - Who Is Elijah

This episode was produced in partnership with Who Is Elijah.

Raquel Bouris is the founder of Who Is Elijah, a beautiful fragrance brand that absolutely took off during the pandemic. She was inspired to create a perfume after a trip to Coachella, and what started as a little side project to a scent just for her, has now taken on a life of its own and grown into a multimillion-dollar brand.

In this ep, you’ll learn:

• How she generated traction early on and secured DJs as a retailer with a slick marketing deck
• Her ambitions to scale into the US, and what Sephora US asked her to do before they ranged her brand
• In 2021, why her accountant told her she’d have to radically cut costs or she wouldn’t have a business in a few months
• Why she hired two of her best mates into the business, and what it was like to fire them
• How she’s built confidence in her own skills along the way

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See omnystudio.com/listener for privacy information.