He Scaled MOZ to $67 MILLION—Then Threw Out the Playbook | Rand Fishkin (Moz, SparkToro)
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He Scaled MOZ to $67 MILLION—Then Threw Out the Playbook | Rand Fishkin (Moz, SparkToro)
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Rand Fishkin famously co-founded Moz, helped build it to a $67M company, and became one of the original SEO influencers in the process. But when he left the company in 2018 to found SparkToro, he didn’t just walk away from Moz; he also walked away from SEO in general.
So what happens when one of the original SEO influencers drops SEO as a marketing channel?
In this episode, you'll learn why you shouldn't fall into the trap of relying on marketing attribution, how you can leverage both online and offline interactions to increase brand awareness and drive conversions, and specific ways you can grow a company WITHOUT relying on SEO.
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Learn more from Rand:
► https://sparktoro.com/
► https://www.linkedin.com/in/randfishkin/
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Ahrefs Podcast
Host: Tim Soulo
Podcast Producer: Michelle Lindner
Intro Storyboard & Video Lead: George Dolgikh
Intro Video Animations: Nikita Sych