From hustle to scale… this is how the game changes. In this Million Dollar Monday clip, George breaks down how George made his first million through a mix of coaching and real estate, then transitioned into building serious wealth through equity and cash flow. But the real shift? Thinking bigger. Instead of buying single properties, George is now acquiring entire portfolios and launching an M&A strategy to scale faster, smarter, and with higher multiples. If you want to understand how high-level investors actually build wealth, this is a must-watch.

Bullet Point Highlight: • First million came from coaching + real estate investing • Scaled revenue from $600K to $1.8M in one year • Majority of income came from real estate operations and short-term rentals • Transitioned from solopreneur to business owner to investor • Built wealth through equity and cash flow • Acquired $15M-$18M in real estate over recent years • Growth compounds after putting in the “10,000 hours” • Now focusing on larger portfolio acquisitions instead of single deals • Launching M&A arm to acquire property management companies • Buying businesses at 3-4x and scaling to sell at 8-9x multiples • Leveraging roll-up strategy for exponential growth • Adding AI to improve margins and scale operations • Bigger thinking leads to faster and more efficient wealth building

Seth Bradley’s Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en

George Salas’s Link: https://www.linkedin.com/in/georgesalas360 https://www.instagram.com/georgesalas360/ https://www.facebook.com/georgesalas360/ https://www.youtube.com/c/GeorgeSalas https://www.georgesalas.com/

What separates the top 1% from everyone else? For George, it’s simple. George doesn’t quit. In this powerful clip, George shares how growing up in poverty built an unshakable internal drive that fuels his success today. Instead of giving up, Gearge pivots, adapts, and keeps pushing forward no matter the obstacle. George also opens up about the reality of taking risks, from signing millions in personal guarantees to managing investor capital, and why calculated risk is necessary if you want to win big. If you’re chasing success but feeling the pressure, this is your reminder to stay in the game.

Bullet Point Highlight: • Grew up in extreme poverty, built an unstoppable internal drive • “I don’t give up, I just pivot” mindset • Grit is essential to overcome mental, physical, and emotional challenges • Anything worthwhile is hard, success requires pushing through • Signed millions in personal guarantees on real estate • Took on investor capital with real responsibility and risk • About 20% of portfolio backed by personal guarantees • Risk is unavoidable if you want to scale and grow • Big rewards come with calculated risks • Success comes down to staying in the game and not quitting

Seth Bradley’s Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en

George Salas’s Link: https://www.linkedin.com/in/georgesalas360 https://www.instagram.com/georgesalas360/ https://www.facebook.com/georgesalas360/ https://www.youtube.com/c/GeorgeSalas https://www.georgesalas.com/

What if short term rentals could be operated like institutional grade hospitality assets instead of simple vacation homes? In this episode of Raise the Bar, Seth Bradley sits down with George Salas, Founder and CEO of Empress Capital, to discuss how experiential hospitality, strategic market selection, and disciplined operations are transforming the short term rental space into a scalable investment strategy. George Salas shares the journey of building a vertically integrated hospitality company, launching a $15M investment fund, raising capital, and creating properties designed to deliver both exceptional guest experiences and strong investor returns while navigating the realities of scaling a real estate investment business.

Bullet Points and Highlights: • George Salas Built Empress Capital Around Experiential Hospitality • Short Term Rentals Can Be Operated As A Professional Investment Asset Class • Strategic Market Selection Drives Long Term Performance • Guest Experience And Design Increase Occupancy And Revenue • Raising Capital Requires Trust, Transparency, And Consistency • Building A Vertically Integrated Company Creates Operational Control • Launching A $15M Fund Allowed Empress Capital To Scale Investments • Partnerships Play A Major Role In Growing Real Estate Businesses • Long Term Wealth Comes From Strong Systems And Disciplined Execution

Links to watch and subscribe: Seth Bradley’s Links: https://x.com/sethbradleyesq https://www.youtube.com/@sethbradleyesq www.facebook.com/sethbradleyesq https://www.threads.com/@sethbradleyesq https://www.instagram.com/sethbradleyesq/ https://www.linkedin.com/in/sethbradleyesq/ https://passiveincomeattorney.com/seth-bradley/ https://www.biggerpockets.com/users/sethbradleyesq https://medium.com/@sethbradleyesq https://www.tiktok.com/@sethbradleyesq?lang=en

George Salas’s Link: https://www.linkedin.com/in/georgesalas360 https://www.instagram.com/georgesalas360/ https://www.facebook.com/georgesalas360/ https://www.youtube.com/c/GeorgeSalas https://www.georgesalas.com/