Raise Your Rates or Close Your Doors!

In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this one is for you.

We dig into:

• ???? The real reason you’re underpaid (hint: it’s not insurance)
• ???? How to legally record patient sessions and monetize them long-term
• ???? The psychology of pricing (and why 20% is too low to matter)
• ???? How to set rates without guilt — and communicate them clearly
• ????️ Why “medical necessity” might be holding your business back

???? Mic Drop Quote:

“I don’t know how to hit half a home run. Half a home run is a pop-out to second base.”

????‍⚕️ Perfect For:

• Private practice owners
• Physical therapists
• Rehab clinicians
• Healthcare entrepreneurs
• Anyone tired of undercharging