Railsware's Journey from Agency to SaaS Powerhouse with Sergiy Korolov
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Railsware's Journey from Agency to SaaS Powerhouse with Sergiy Korolov
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I am excited to have Sergiy Korolov, who is the Co-CEO of Railsware and co-founder of multiple products
In this conversation, Sergiy Korolov, CEO of Railsware, discusses his journey from software developer to entrepreneur, the evolution of his products like Mailtrap and Coupler, and the challenges faced in the tech industry. Sergiy shares insights on transitioning from service to product, the importance of understanding user segments through surveys, and the role of AI in enhancing productivity. He also reflects on the complexities of email delivery and strategies for competing against larger companies.
Timestamps
00:00 The Journey from Developer to CEO
05:24 Transitioning from Service to Product
10:42 Mailtrap's Evolution and Monetisation
14:57 Controversial Onboarding: The Sign-Up Survey
18:49 Launching Coupler: A New Era
21:56 Technical Challenges in Email Delivery
25:58 Differentiation Strategy Against Giants
29:51 Managing Multiple Products Effectively
33:29 AI's Role in Railsware
38:41 Sales Strategy and Product Growth
42:47 Reflections and Lessons Learned
Sergiy's Links
LDN/ X – https://www.linkedin.com/in/sergiykorolov/
Website – https://railsware.com/
My Links
Podcast: https://lifeselfmastery.com/itunes
Newsletter: https://partner-grow.beehiiv.com/subscribe
YouTube: youtube.com/lifeselfmastery
Twitter: https://twitter.com/rohitmal
LinkedIn: https://www.linkedin.com/in/rohit857/