RSA Mastery: Secrets to the Best Trade Show Booths with Sarah Thaler

In this episode, Sarah Thaler shares expert insights on the behind-the-scenes planning and execution of trade show booths, especially at RSA. Discover how to maximize your presence, create engaging experiences, and avoid common pitfalls at major cybersecurity conferences. Key Takeaways: • Plan RSA nearly a year in advance • Align booth messaging with business goals • Design booths to create engagement, not just visibility • Train booth staff to start strong conversations • Match booth size and location to your objectives • Use demos and experiences to attract crowds • Avoid vague messaging and passive booths • Plan your time and meetings to maximize value • Manage energy during long conference days • Networking events often create the biggest opportunities Follow & Subscribe on all Podcast platforms. What is the Zero Trust Forum about? It’s about empowering zero trust security professionals with strategies, architecture, and real world journeys to secure the digital future, the right way! Follow the Zero Trust Forum on LinkedIn www.linkedin.com/company/zero-trust-forum/. Follow Jaye Tillson on LinkedIn - www.linkedin.com/in/jaye-tillson/ Follow John Spiegel on LinkedIn - www.linkedin.com/in/john-spiegel-2011543/