ROI vs COI

Have you ever wanted to invest in something but find yourself caught up in thinking about the ROI (Return of investment)? Asking yourself all the questions like “if I invest all of this money, when will I see a return? Will I see a return? How much will that return be?”

Well I’m here to tell you that you’re focusing on the wrong thing. What you should be focused on is the COI (cost of inaction).

By standing still, allowing fear to run the show, neglecting that investment for the coach, program or mastermind, who are you letting down? What are you giving up? Those are the questions you should be asking yourself. 

Focusing on the cost of inaction will bring  you clarity, motivation and purpose. You will find yourself running to make that investment because you are now operating from a place of confidence rather than fear. 

Listen in to this weeks episode as I talk all about this and let me know your thoughts. 

 

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