"You guys are trying to negotiate your way around reality and... what ends up happening is when you tell yourself that something is important to you, but your behavior proves that it is not, you learn to distrust yourself." - RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this special crossover episode from The Exponential Entrepreneur podcast hosted by Erika Ferenczi, RJon delivers an uncomfortable truth: most of us lie to ourselves about what is really important. Through a 30-day challenge, law firm owners will face the gap between what they claim matters and what their calendar actually shows matters.

Key Takeaways:

1. Plans are meaningless, but planning is everything: it's the discipline of the process that matters

2. Your actions express your priorities: if it's not on your calendar, it's not really important to you

3. Everything can't be the most important: you must face the excruciating truth about what you actually prioritize

RJon challenges you to inventory what you claim is important, commit to doing it daily for 30 days, and track what you allow to interfere. This exercise will be challenging, but it will finally show you what's real.

Let's go to the vault!

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The Exponential Entrepreneur is based on mindset lessons from the Practical Profitable Mindset program. The lesson in today's episode is from January 2022.

MENTIONED:

The Exponential Entrepreneur podcast

Previous episodes based on the Practical Profitable Mindset program:

Create Real Change: It's Okay to Polarize Your Audience

Mindset: Victim vs. Creator

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

"What if you were paying cash for all that marketing? What if the person who you were paying it to took your cash and then tore it up in front of you and threw it in the toilet and then flushed it? Then you'd understand what's really going on in your business when you don't pay attention to the marketing metrics that are important." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this unforgettable lesson from January 2020 workshop, RJon uses a shocking exercise to wake law firm owners up to the thousands they are wasting monthly on untracked marketing. He exposes the marketing metrics that are distractions which do not bring in new business. He then reveals the metrics that do matter because they are the ones that lead to signed clients which ultimately provides for your family and your firm.

Key Takeaways:

1. Not tracking your marketing metrics is costing you money every single month

2. Do not allow yourself to be distracted with meaningless vanity metrics

3. The only metrics that matter are the ones that connect directly to revenue and client acquisition

RJon drives home the true cost of ignoring your marketing metrics, holding marketing vendors accountable, and why it is important to understand the difference between vanity metrics and metrics that actually matter.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.

"If you don't care enough to take five minutes to fill out a project worksheet, I know you're not really serious about this. This is just another one of your brilliant brain farts that will drift away like the rest of them." – RJon Robins

Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.

In this lesson from a 2015 workshop, RJon reveals how unclear project assignments burn out staff, destroy budgets, and create endless frustration. He introduces a simple project worksheet that forces clarity on purpose, goals, ROI, and most importantly whether this is a get money, keep money, keep sanity, or just "want to do" project.

Key Takeaways:

1. You can delegate authority, but you cannot delegate responsibility: write it down or it won't get done

2. Without defining success metrics and milestones upfront, you're setting up your team for failure

3. Your business needs balance: get money projects, keep money projects, keep sanity projects, and things you want to do projects

RJon exposes the hidden reason behind high staff turnover and project failures: expecting your team to read your mind instead of writing down what you actually need. This episode provides the exact framework for clear project communication that saves money, time, and sanity.

Let's go to the vault!

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Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.