One of the biggest challenges that I’ve heard come up through hours and hours of coaching sessions with creatives, is that of getting found online for what you do or make.

Simply getting found and increasing visibility online... which isn’t so easy these days with all of the noise, options, and algorithm changes.

But there are a few things you can do to increase your online visibility through your digital storefront and targeted key words as you gear up for your next season of sales.

Today, as you look at the week ahead, we’ll focus on three creative business checklists that you can knock out in under an hour each.

1. Your keywords and key phrase brainstorm
2. Your digital storefront audit
3. Your social media refresh

Listen in for guidance for each. Be sure to use a timer for these exercises to keep you super focused on the task at hand.

Using keywords strategically today will help you to increase your online visibility and get found online this season!

✅ Next Steps:

1. Book Your Coaching Call!
2. Respond to the Call To Artists: Request for Topics
3. Find more information at www.HeatherAllenOnline.com.
4. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

Hey, Creative Boss!

Something big is coming up for your customers—and it’s time to get you ready. We’re moving out of the slow, stretchy days of summer and heading straight into a season of momentum. The weather’s shifting, routines are changing, and your audience is shifting right along with it.

Your buyers? They’re getting back into routines. They’re starting to plan. Some are even thinking about gifts—yep, already.

Parents and kids are in back-to-school mode, companies are pushing hard into Q3 and Q4, and before you know it, it’s the holidays.

That’s when the messages start rolling in—DMs on Instagram, inquiries on Facebook, Etsy orders—and a lot of it will be last minute.

Which is why today we’re talking about the #1 sales skill that could make or break your bottom line this fall: the follow-up.

I’ll walk you through what follow-up really means, how to do it without feeling pushy, and why starting now could be the reason your holiday season is booked out.

Grab a pen and paper—let’s get you revenue ready.

✅ Next Steps:

1. Book Your Coaching Call!
2. Respond to the Call To Artists: Request for Topics
3. Find more information at www.HeatherAllenOnline.com.
4. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

Are my revenue goals even possible? 🤔

This question requires more than just a yes or no response.

If I were to answer this for you, I’d be tempted to say, “Absolutely yes your revenue goals are possible” because the optimist in me believes with strategy, planning, faith in your vision and follow through, just about anything is possible...

But the strategic thinker in me would want to know more.

To determine if your revenue goals are possible there are 5 strategic questions that you can ask yourself.

Listen in, take notes and take action!

✅ Next Steps:

1. Book Your Coaching Call!
2. Respond to the Call To Artists: Request for Topics
3. Find more information at www.HeatherAllenOnline.com.
4. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

✏️🗒️ Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more.

Today’s guest is Eric McRay, a celebrated painter and collage artist. Eric has been running McRay Studios for over 25 years. With a BFA from the Maryland Institute College of Art, Eric has built a carer fueled by passion, grit, hustle, bold exploration and a relentless drive to reinvent.

Striking a rare balance between creating work that brings him join and deeply resonates with his patrons, Eric's art has found its way into hundreds of personal collections, as well as those of corporations, hospitals and public institutions.

✅ Learn more about Eric McRay:

• https://ericmcray.com/
• https://www.instagram.com/mcraystudios/
• https://www.facebook.com/mcraystudios/

✅ Next Steps:

1. Book Your Coaching Call!
2. Respond to the Call To Artists: Request for Topics
3. Find more information at www.HeatherAllenOnline.com.
4. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

Summer School is now in session!

Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more.

Pull up your easel and prep your palette—our guest, Pete Sack, is about to paint a whole new perspective on the value of community, planning, and diversification in self-employment.

✅ Learn more about Pete Sack:

• http://petesack.com/
• https://www.instagram.com/petesackart/

✅ Next Steps:

1. Book Your Coaching Call!
2. Respond to the Call To Artists: Request for Topics
3. Find more information at www.HeatherAllenOnline.com.
4. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

✏️🗒️ Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more.

Today’s guest is Kenzi Green, a brand and web designer behind Kenzi Green Design, the host of The Unapologetic Designer Podcast, and the co-founder of The Brief Collective—where she teaches designers how to land high-ticket clients and finally ditch the starving artist mindset for good.

With a bold design eye and a business-savvy brain, Kenzi is helping the next generation of designers own their worth and show up with confidence.

Whether you’re building a brand or just learning how to say your rates out loud without second guessing yourself—today’s episode is about to redesign the way you think about pricing.

✅ Learn more about Kenzi Green:

• https://kenzigreendesign.com/
• https://www.instagram.com/kenzigreendesign
• https://www.instagram.com/thebriefcollective/
• https://www.instagram.com/theunapologeticdesigner/

✅ Next Steps:

1. Book Your Coaching Call!
2. Respond to the Call To Artists: Request for Topics
3. Find more information at www.HeatherAllenOnline.com.
4. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

✏️🗒️ Summer School is now in session! Throughout the month of July, join me here on the Revenue Ready Creative podcast each Monday for conversations with guest experts in art and design who are ready to drop knowledge on topics like building resilience in self-employment, getting your name out there in the community, switching to a value-based pricing model and so much more. Sharpen your pencil and lean forward for today’s episode with Arts Council CEO, Jenn McEwen.

Jenn McEwen is the president and CEO of United Arts of Wake County in Raleigh, NC, where she champions local artists and brings the arts to life across the region.

Before stepping into this leadership role, Jenn built a successful career in arts marketing and nonprofit leadership in Atlanta, and even made history by launching the first government agency dedicated to the arts in the Town of Hilton Head Island.

In her position as an Arts Council CEO, Jenn works with hundreds of artists and arts organizations. She sees who stands out professional, who is reliable, who is engaged with the community and therefore who is getting their name out there via the many, many avenues available to artists.

And that’s what we’re talking about today.

If you’re curious about things like what it would take to get into the public art space or how to build a revenue stream as a teaching artist, there are some lessons here that you don’t want to miss.

Sharpen your pencil—we’re about to get a masterclass in the steps you can take to get your name out there in your community.

✅ Learn more about the United Artist Council:

https://unitedarts.org/

✅ Next Steps:

1. Book Your Coaching Call!
2. Respond to the Call To Artists: Request for Topics
3. Find more information at www.HeatherAllenOnline.com.
4. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.

Chasing down material costs...

Trying to build a timeline you can share with clients...

Staring at a blank page when it’s time to write about your work...

Spending hours pulling reference images or mockups just to get your ideas across.

As a self-employed artist or creative business owner, these kinds of tasks can eat up your energy before you even start creating.

That’s where AI comes in—not as a replacement, but as a creative assistant! 🤖

In this episode, we’re looking at practical ways to use AI to support your process—from planning your budget and resources, to gathering inspiration, creating quick mockups, and even helping you communicate your final body of work.

It’s about freeing up your time so you can focus on the part that really matters most to you!

✅ Next Steps:

1. Book Your Coaching Call!
2. Respond to the Call To Artists: Request for Topics
3. Find more information at www.HeatherAllenOnline.com.
4. Buy a copy of the book "Let Your Creativity Work for You: How to Turn Artwork into Opportunity" by Heather Allen, MGIM-MBA at www.HeatherAllenOnline.com/book.