REVEALED | The Truth Behind Cookieless Tracking

Welcome to the new episode of the eCommerce Growth Show Global.

Google is on the verge of dipping all the cookies in milk and devouring them one by one 😱😱

But what will the advertisers and marketers do once the cookies are gone? How does “cookieless tracking” work?

What is “cookieless tracking” anyway?

Conversations around #dataprivacy have been ongoing for decades, but can we truly have online privacy? What does Google have to gain from eliminating third-party cookies?

Umut Çakmak, Digital Data Analyst, and Onur Teler, VP of Marketing at Segmentify, are breaking it all down in the latest episode of Growth Show: REVEALED | The Truth Behind Cookieless Tracking.

-https://www.thinkwithgoogle.com/intl/en-145/future-of-marketing/privacy-and-trust/google-marketers-privacy-environment-adaptations/

-https://www.whatisagoodbouncerate.com/