RESONATE Podcast Por Captivation Agency arte de portada

RESONATE

RESONATE

De: Captivation Agency
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Stories that transform missions into movements. Join Jim Martin and the Captivation Agency team as they talk about mission-driven marketing and share stories from those who've stepped back from the execution hamster wheel to focus on what truly matters: strategic storytelling that drives real impact. Whether you're drowning in revision cycles or struggling to find breathing room for big-picture thinking, RESONATE offers practical insights on transforming your organization's narrative into meaningful action. We explore the fundamentals that matter—from brilliant basics to breakthrough moments—helping mission-driven marketers at youth-serving nonprofits create supporters who become champions. New episodes weekly. Because when your story resonates, your mission moves forward.Copyright 2025 Captivation Agency
Episodios
  • Turning Your Journey Into Impact
    Jul 15 2025

    What if your biggest professional struggles aren't obstacles to overcome, but actually your most powerful qualification to help others? In this episode, we dive into our founder Jim's transformative insights about the power of shared experience, anchored by Ed Mylett's profound quote: "You are most qualified to help the person you used to be."

    From hiding our struggles to leveraging them as superpowers, we explore why your personal journey – including the challenging parts – uniquely positions you to guide others facing similar obstacles. Discover how sharing your experience doesn't just help individuals, but creates a ripple effect that transforms entire industries.

    What You'll Learn

    • Why sharing personal experiences increases professional trust by 64%
    • The four key reasons your journey matters: authentic empathy, practical insights, credible guidance, and relatable inspiration
    • Jim's practical framework for identifying exactly who you're uniquely qualified to help
    • The four-step roadmap for leveraging your experience to transform others
    • How to turn your struggles into actionable resources that create lasting impact

    Key Takeaway

    Your past challenges aren't something to hide from or be ashamed of – they're your unique qualification to help others. The most impactful mission-driven leaders understand that their journey, including the struggles, becomes a powerful tool for empowering the next generation.

    Ready to transform your experience into impact and help the person you used to be?

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    7 m
  • Finding Your Monsters
    Jul 13 2025

    What if the key to breakthrough professional growth isn't working harder, but strategically choosing who walks alongside you? In this episode, we explore our founder Jim's game-changing approach to building what he calls your "monster squad" – the high-achievers who transform your biggest challenges into manageable stepping stones.

    From childhood fears to professional fuel, we unpack why surrounding yourself with the right "monsters" – those bar-raising, game-changing individuals who've conquered what you're facing – can be the difference between spinning your wheels and accelerating toward your mission.

    What You'll Learn

    • Why playing with "monsters" makes your challenges suddenly feel manageable • The four essential qualities to look for when identifying your growth catalysts
    • Jim's practical "Monster Squad" building strategy (with a fun movie reference!) • How to nurture these relationships as a true two-way street • The difference between collecting business cards and forging meaningful connections

    Key Takeaway

    When you surround yourself with giants, you're challenged to grow taller. The most successful mission-driven leaders aren't just preparing for success – they're actively creating it by curating their circle of influence.

    Ready to find your monsters and transform your professional trajectory?

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    7 m
  • The Michelin Method: Unconventional Partnerships for Growth
    Jul 3 2025

    Imagine transforming your organization's mission through partnerships you never thought possible. In this episode, we dive deep into the unexpected story of Michelin Tires and how their 1900 problem-solving strategy can revolutionize how you think about collaboration and growth.

    From a simple tire company to creating the world's most prestigious restaurant guide, the Michelin brothers discovered something powerful: sometimes the best solutions come from the most unexpected places. Their story reveals a five-point partnership framework that can help any mission-driven leader find powerful new allies.

    What You'll Learn
    • Why the Michelin brothers' "create demand" strategy is perfect for modern nonprofits
    • The five-point framework for finding unexpected partnerships
    • A real-world example: How cardboard boats transformed STEM learning
    • How to move from "obvious partners" to "game-changing allies"
    Key Takeaway

    The most successful leaders aren't just working harder—they're thinking strategically about multiplication through unexpected partnerships.

    Ready to find your own Michelin moment?

    Más Menos
    9 m
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