REPLAY - In Episode 12 of Earned, Conor sits down with Riccardo Pozzoli, esteemed entrepreneur, investor, and influencer himself, as well as co-founder of the mega-popular fashion blog The Blonde Salad.

We learn why Riccardo decided to create The Blonde Salad with Chiara Ferragni at a time before the blogosphere and social media—and of course, influencers—were in style. We hear how the pair grew the site into the powerhouse platform and their learnings from the experience, and Riccardo shares why he eventually left the company in 2017 to pursue his own entrepreneurial endeavors. Riccardo dives into his business philosophies and why he favors the “long-term” strategy, and also divulges his approach to working with brands as an influencer himself. Riccardo then lends advice to brands on how to maximize their influencer strategy, and reveals the key characteristics he looks for in leaders when deciding whether to invest in a company.

In this episode, you’ll learn:

1. Why Riccardo Pozzoli shifted from finance to marketing: He shares how a passion for psychology and consumer behavior sparked his approach to building demand.

2. How The Blonde Salad found early traction: Riccardo reflects on timing, curiosity, and why taking content quality seriously made all the difference.

3. What guides his business decisions today: Long-term thinking, real brand alignment, and a hands-on mindset shape how he invests, advises, and creates.

Connect with the Guest:

• Riccardo’s LinkedIn - @riccardopozzoli

Connect with Conor Begley & CreatorIQ:

• Conor’s LinkedIn - @conormbegley

• CreatorIQ LinkedIn - @creatoriq

Follow us on social:

• CreatorIQ YouTube - @CreatorIQOfficial

• CreatorIQ Instagram - @creatoriq

• CreatorIQ TikTok - @creator.iq

• CreatorIQ Twitter - @CreatorIQ